In an increasingly volatile environment, the ability to strategise has become more and more important. Developments in the economy shift rapidly, markets are in flux, customers’ demands are ever-changing and competitors are continuously searching for ways to change the rules of the game – managers need to have the ability to understand what is going on and find a way to chart a course through the changing currents. Better yet, instead of riding the waves of change, they should have the ability to make the waves in their industry. All this makes the skill of thinking strategically an important quality that managers need to develop as best as they can.

This programme offers a compact three-day overview of the key strategic challenges facing managers and explores many of the solutions that successful companies have recently developed. A wide spectrum of modern strategy gurus will be reviewed, to give you an up-to-date picture of the state-of-the-art of strategic thinking. However, the emphasis of the program is not on giving you simple solutions, but on building your ability to think strategically yourself. You will be challenged to view strategic issues from a variety of perspectives, thus strengthening your analytical and creative strategising competence.

It must be stressed that strategy is not only the domain of top management – in modern organisations all managers and senior professionals are expected to be able to think strategically and contribute to the process of formulating and implementing strategy. Increasingly, strategies emerge bottom-up, co-created by highly educated individuals, who see the need for changing the direction of the organisation or have ideas for innovation or changing the business model. This means that it is also the responsibility of a larger group of people in the organisation to be strategically developed. That probably also includes you…

Strategy for Executives focuses on the following themes:

• The nature of strategy and strategic thinking
• Business level strategy
• Corporate level strategy
• Strategy formation
• Strategic implementation and change

The nature of strategy and strategic thinking

• What is strategy?
• Vision and mission
• Strategy issues and strategy paradoxes
• The mind of the strategist
• Enhancing strategic thinking

Business level strategy

• Competitive strategy
• Exploitation and exploration
• Business innovation
• Competition and cooperation
• Global vs. local strategy

Corporate level strategy

• Responsiveness and synergy
• Corporate value creation
• The role of the corporate center
• Mergers and acquisitions
• Organisational models

Strategy Formation

• Strategic planning and strategic incrementalism
• Strategy alignment
• Strategic leadership
• Entrepreneurship and intrapreneurship
• Organising innovation

Strategic Implementation and Change

• Revolution vs. evolution
• Planning and control
• Mobilizing people
• Organizational learning
• Organizational development

This programme is designed for experienced managers and professionals who want to bring their strategic thinking capabilities to the next level.

• An essential update in 3 days
• Relevant and immediately applicable knowledge and tools
• Translation of state-of-the-art academic knowledge into daily practice
• Enhancement of cross-departmental communication
• An excellent opportunity to network and exchange ideas with peer group members

• Develop a strategic mindset and discover your own strategic style 
• Learn the latest strategic tools and techniques 
• Strengthen your ability to lead the strategic planning process in your organisation 
• Improve your ability to manage change and build commitment to new strategic directions

English

Part-time

3 days, from 9 a.m. until 5.30 p.m.

March 15, 2011

March 15-17, 2011

Antwerp Management School's Executive Programmes use a variety of teaching methods, including interactive lectures, discussions, case studies, business testimonials and group work.

Antwerp Management School
't Brantijser, in the historic heart of Antwerp
Sint-Jacobsmarkt 9-13
2000 Antwerp
Belgium

We are located within easy walking distance of Antwerp Central Station.

• A first university or college degree, or extensive work experience
• Managerial experience
• Fluency in English (spoken and written)

• Prof. dr. Ron Meyer, professor of Corporate Strategy at TiasNimbas Business School (Tilburg, NL)
• Business testimonial: tbc

2095 EUR (21% VAT not included)

We offer a discount of 10% when registering for at least 3 programmes in the Management Essentials for Executives series.

Fees include tuition, course materials and catering.
Fees are exempt of VAT. Invoices are due in 30 days.

Tara Goossens
Programme Assistant

Antwerp Management School
Sint-Jacobsmarkt 9-13
B-2000 Antwerp

T: +32 (0)3 265 47 53
F: +32 (0)3 265 47 34
tara.goossens@ua.ac.be

Click here to register for this programme.

General conditions

For more information, please contact:

Patricia Coucheir
Programme Manager General Management

Antwerp Management School
Sint-Jacobsmarkt 9-13
B-2000 Antwerp

T: +32 (0)3 265 49 41
F: +32 (0)3 265 47 34
patricia.coucheir@ams.ac.be