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Master Class DEMO 4.0 Professional

Master Class DEMO 4.0 Professional - Program


Practical information

Start date*: 20 May 2021


  • 20-21 May 2021
  • 17-18 June 2021

Thursdays: 14h00-22h00, incl. dinner
Fridays: 09h00-17h00, incl. lunch

*Antwerp Management School closely monitors the state of affairs regarding the coronavirus. Read more. All our courses are structured in such a way that they can easily be converted into virtual lessons. This way we guarantee that the sessions can take place; online and/or on our campus. If it is necessary to guarantee the quality, data will be adjusted.


What is DEMO?

DEMO is the principal methodology in the new discipline of Enterprise Engineering (EE) ( EE, an organization is considered a designed (social) system, even if it seems to have grown ‘organically’. Changing an organization thus means deliberately re-designing and re-engineering it, including the supporting ICT applications. In this master class, we will go into the philosophy, the way of thinking, the way of modelling and the way of working of DEMO.

  • The Philosophy of DEMO is that people are the ‘pearls’ of every organization. People are by nature able and willing to bear responsibility for their acts, to collaborate and to strive for consensus. This is the ambience in which people like to excel in doing their work and make sense of it. ICT applications are meant to support people, but they can never take over responsibility.
  • The Way of Thinking (WoT) in DEMO is constituted by a number of EE theories. The core one is called the PSI theory (Performance in Social Interaction). It states that human collaboration takes place in social interaction between actors, i.e. by entering into and complying with commitments regarding the bringing about of some (tangible or intangible) product. One of the actors is the initiator and the other the executor. It also states that, regardless the product, there is a universal interaction pattern, called the (business) transaction. Every transaction process is some path through this universal pattern. Transaction kinds with their executing actor roles constitute the organizational building block. In DEMO, (business) processes are simple trees of these building blocks, instead of mind-bending railroad yards.
  • The Way of Modelling (WoM) in DEMO is fully based on its Way of Thinking. Observing an organization ‘through the glasses of the DEMO WoT’, yields the essential model of an organization, completely abstracted from implementation (technology) and from realization, i.e. from informational issues (remembering, sharing and deriving facts) and documental issues (storing, retrieving and copying documents or data). The essential model is comprehensive, coherent, consistent and very concise. The reduction of complexity that is achieved, compared to current models, is over 95%. Consequently, the essential model of an organization offers the insight and overview that you want and need for (major) re-design and re-engineering initiatives.
  • The Way of Working (WoW) in DEMO is directly based on its Philosophy. The transaction kinds and actor roles in the essential model of an organization, are identified during intensive and extensive discussions with the employees. Their involvement is crucial. Steered by DEMO professionals, they ‘discover’ in which transactions they participate and which actor roles they fill. Consequently, it clarifies what authorization they need and what responsibility they bear. This is the empowerment that DEMO brings them. The employees are also crucial in validating the essential model, so in making sure that it is a truthful model of the organization.


Our experienced faculty will coach and assist you during this program. All of them have an academic career (master, PhD or DBA) and international experience in terms of career, research, project management, advisory boards and/or consulting. Many of them have published about their practice-based research, business cases and management experiences. Our faculty are experts in executive education, tailor-made programs and business consultancy.

Danny lauwers

A question about this program?

Danny Lauwers

Phone: +32 3 265 47 68


A question about this program?