This program is taught in English
A cooperation between Antwerp Management School and Little Star Brands Group
China is one of the largest markets for luxury consumption, while it also has a great market capacity for mass fashion. Although China is second to none when it comes to buying luxury goods, it barely registers when it comes to making them; Indigenous Chinese firms are also struggling to develop their own luxury goods.
The most pressing challenge of today’s Chinese fashion industry is the ability to establish legitimacy in the eyes of consumers within (as well as outside China). Due to increased accessibility to the internet, increasing product knowledge and surging purchasing power, mainland consumers in China are developing higher demands in terms of for quality and comfort in clothing. Consumers are concerned about “labels of material composition” and the product’s impact on “health”. Chinese consumers are also looking for more innovation, personalization, interaction, value in money, convenience, and they know what’s in demand globally. Large, smaller, established as well as new players in the fashion industry will have to be very clear on what their brand stands for and translate that to every customer, online and offline.
To support Chinese fashion entrepreneurs in enhancing their brands and expanding their businesses, we offer a unique insight into the European Fashion industry.
In this program, we aim at enabling our participants to:
- Make their brand stand out from the crowd;
- Maintain the dynamics of creativity and innovation inside the company;
- Build a brand platform;
- Better understand the creative process and the specific management steps to take with a creative team.
This executive program is all about the lessons that can be learned from European fashion brands and connection with different players in the fashion industry. It’s about sharing and connecting, inspiration, but also reflection and discussion.
It’s about experiencing the European fashion and design vibe from 2 perspectives:
Antwerp: the creative and entrepreneurial city, home to new trends and a legendary avant-garde movement, including such innovators as The Antwerp 6,. Dubbed by many ‘the Paris of the North’, Antwerp has become a mecca for those seeking to push the design envelope just that little bit further.
London: an iconic design destination, home to the world’s most coveted fashion stars. Fueled by its sheer size, its diverse population and a sense of humor and anarchy, London nurtures a spirit of adventure that has put the city firmly on the fashion map.
This 8-day program starts on November 13 and ends on November 21.
- Day 1: Experiencing Fashion in Antwerp
- Day 2: Brands & Creativity
- Day 3: Brands & Strategy
- Day 4: Fashion Talks
- Day 5: Brands & Innovation
- Day 6: Brands & Value
- Day 7: Experiencing Creativity in London
- Day 8: Brands & Imagination
About Little Star Brands Group
Little Star Brands Group is the leading enterprise of high-end maternal and infant industry in China. They offer high-quality parent-child experiences including shopping, entertainment, education, and reading. The Little Star Brands Group’s mission is to provide an advanced solution of modern life style that is up to international standards for China’s middle class and up families. Little Star deals with its own and with distributed international brands that are being delicately selected in areas of design, craftsmanship and quality.
Little Star has established alliances with universities in China to build talents within business enterprises as well as society-at-large. The partnership with Antwerp Management School is the group’s first alliance with a business school outside of China.