This program is taught in English
About the program
Disruptive innovations are everywhere, even in dark little corners. Watching you fight the daily battle of being unique. When you least expect it, they open a hidden door towards new opportunities. But are you ready to grab them? With this Master Class ‘Innovative Marketing’, you stay tuned on the latest trends in marketing.
Sensing these megatrends in marketing space is crucial to detect new challenges and possibilities in marketing and, as a result, new marketing approaches towards your customers. Get equipped with the latest technological trends such as omnichanneling, videomarketing, artificial reality, growth hacking, etc. and learn how you can use them to your advantage. Redesigning and reinventing your marketing.
In three 2-day sessions you will receive an answer to the most crucial question: “Am I able to understand all the newest catchy business and marketing concepts? You will be equipped with the latest technological trends in marketing and learn how you can use them to your advantage.
You will learn how to:
- Detect the latest innovations in your territory;
- Implement the latest innovations into your strategy;
- Discover your own market potential;
- Strengthen your digital strategy online;
- Improve your managerial approach;
- Tackle complex issues in teams and organizations;
- Use practical tools and methods to improve your corporate culture;
- Clarify your market approach in an ever-changing environment.
- “You cannot stop the waves, but you can learn how to surf.” Get all the latest trends on the changing consumer and marketing landscape.
- Implement best practices from the start-up growth hacking philosophy in your organization.
- Measure the impact of the changing landscape of marketing on your company: What is your unfair advantage?
- Get inspired during an on-site visit of a rapidly scaling e-commerce player offering insights into dramatically new marketing solutions to the market in totally new ways.
- Work with the building blocks of an innovative, modern marketing approach and strengthen your digital strategy.
- Close the gap. Tackle complex issues in teams and organizations.
- Use practical tools and methods such as LEGO® Serious Play® to integrate a new strategy into your organization.
This program is a collaboration between Antwerp Management School and Duval Union Academy.
- Sensing megatrends in the marketing space. The challenges and possibilities you need to know about your customer and marketing as such
- The deep dive into marketing’s new approaches: Building blocks of an innovative, modern marketing approach
- Closing the gap and integration
- On demand: Optional tailored in-company day for you and your management or marketing team: Expert Soundboard
Following topics are covered: growth hacking, digital transformation, customer centricity, data analytics, VR, AR and AI, digital business reinforcement, neuroscience, tracking down a customer, Design Thinking, LEGO® Serious Play®, etc.
This program is designed for C-level and/or experienced Marketing & Sales professionals who need to close the gap by rethinking, redesigning and reinventing their marketing
- (Experienced) Marketing & Sales professionals
- High potentials who want to be well-prepared for the next step in their career
- Commercial profiles in products or services organizations, SMEs or big companies
- Public Relations Managers, Marketing Managers/Directors, Sales Managers/Directors, General Managers, Entrepreneurs, Business Unit Directors, CMOs, Digital Marketing Directors, …