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LEGO® Serious Play®

LEGO® Serious Play®? That’s serious business!

What is LEGO® Serious Play®?

LEGO® Serious Play® is a facilitated meeting, communication and problem-solving method, where participants are led through a series of questions that go deeper and deeper. Each participant builds their own three-dimensional LEGO model in response to the facilitator’s questions using specially selected LEGO bricks. These 3D models serve as a basis for group discussion, knowledge sharing, problem solving and decision-making.

Upcoming workshops (Dutch only)

May 9, 2019Info & Registration

November 21, 2019Info & Registration

The assets of LEGO® Serious Play®

The most essential principle is always the focus on the individual that resides in every participant. By applying this principle in combination with the LEGO® Serious Play® process (asking questions, building, sharing, and reflecting), you obtain the following results:

  • 100% participation by all group members
  • All participants have time to think before they give their input
  • You hear unique insights related to the subject of discussion
  • All participants are actively involved in the discussion and decision making
  • This communication method minimizes the risk of misconceptions and miscommunication

Seven application techniques ensure you can deepen and widen the results of the core process. For example: application technique 2 – building a model together – is a technique which helps the group to combine individual models into one shared model: team decision making.

Where can you apply this tool?

LEGO® Serious Play® can be used to determine a business strategy, to generate ideas, to find that one perfect candidate among many, and even to facilitate situations of conflict within the United Nations. The Danish toy manufacturer has originally developed LEGO® Serious Play® to stimulate innovation and improve company performance.

LSP expert

Philippe Martens is a certified LEGO® Serious Play® facilitator and an expert in service design and design management. An experienced coach, he has helped numerous organizations from various sectors with their growth and innovation processes.

Do you want to know more about LEGO® Serious Play®? Contact Philippe!

This presentation gives you some indication.

Renting LSP blocks or organising an inhouse workhop?

That’s definitely possible!

You can rent the Identity & Landscape kitand theConnections kit together for €200 per use. You are required to clean all the blocks after use. If you want to leave the clean-up up to us, the price will be €250 (VAT excl.).

Do you want to organize an inhouse workshop in your company or organization for a group of up to 15 people? That’s possible.

Contact Philippe to check availability.

Contact Philippe


How can I help you?

Philippe Martens, Design Management Coach