Business strategy & operating models
Current projects (1)
Research project on the value of collaborations between corporates and start-ups.
Past projects (5)
Guidance process for every ambitious entrepreneur who wants to reinforce their business
Based on customer insights, develop successful new or improved products and services that add value for the customer and generate business success for the company.
The research project Adoption of Co-creation processes was aimed at ensuring that companies use co-creation processes to innovate. The main focus was on the prior conditions needed in the context of businesses that operate in a multi-stakeholder context, for SMEs and for businesses working in a B2B context.