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The importance of the "how" and "why" of innovation
Not so long ago, Nokia had a huge market share in mobile telephony. Today the company focuses primarily on network infrastructure. The 'phone brand' was sold to Microsoft, who in their turn sold it to HMD Global who launched the new Nokia smartphones last year.
It’s not like they did not invest in innovation, but they did miss the entire hype of smartphones. Since roughly 80% of all innovations fail, it is important to make innovation comprehensible and keep it manageable. Innovation is too important to leave up to pure luck.