Overview Learning Outcomes | Master China-Europe Business (MCEB)


1. Learning Objectives – Dublin Descriptors

In this section we demonstrate the learning goals and learning objectives for the Master of Global Management – China-Europe Business. We will use the abbreviation MCEB for the program in this chapter. For MCEB the Dublin Descriptors are specified below.

D1. Knowledge and understanding

The Master of Global Management – China-Europe Business offers its participants a thorough knowledge and understanding of China-Europe management in all its diverse aspects and its applicability to a wide range of practical management situations in a globalized context. Students experience two teaching locations (four locations, 3 options: Shangai, Angers, Budapest). The program consists of four modules which will take place in four campuses. During the first semester the entire group consisting of both Chinese and European/international students will receive management foundation courses (module 1) and seminars on cross-cultural management, team building- and negotiation courses at Antwerp Management School (module 2). During the second semester the group will be split over 3 locations. European students will travel to Shanghai for local competence building on the Chinese market. Chinese students will move either to Angers, France or Budapest, Hungary for further competence building on either the Western- or Eastern European market (module 3). In the third semester participants will be challenged to apply their knowledge into a concrete management situation (see D2). Transfer of knowledge and understanding is achieved in a variety of interactive ways: lectures with class discussion, use of case studies and business games, guided company visits, preparation by reading recent scholarly articles and business literature and exercises, etc.

Learning objectives L1, L3.

D2. Applying knowledge and understanding

As already demonstrated by the methods to transfer knowledge, giving participants the opportunity to apply their new insights and ideas to the world of real-life global business, is at the core of the learning goals of the MCEB program. This is achieved not only by the learning tools and teaching methods mentioned, but also by direct confrontation with companies and real-life business cases. Company visits, guest lectures by and discussions with industry people and alumni of the program all add to giving MCEB participants a clear insight on how to apply all their recently acquired knowledge and understanding. In addition, the business consultancy project, which is the integration course of the program, is important to mention. Participants work in teams (team project) during a period of 8 weeks, on a full-time basis, on a concrete Europe-China or China-Europe related assignment provided by a wide range of international companies and organizations. These projects give participants the opportunity to apply their skills and knowledge acquired during the program, to a real-life business situation. They are intensively guided and coached by managers of the participating companies and by faculty of the schools. Moreover, these projects usually make a perfect bridge between studying and working, since they often constitute the first “working experience” in a professional setting for most participants.

Learning objectives L1, L3, L4.

D3. Making judgments

From the start, participants are challenged to bring in their own opinion and participate fully in class discussions. The diverse cultural and educational backgrounds presented in the group of participants, ensures not only a diversity of points of view but also multiple approaches to tackle managerial discussions. Participants are made to understand to use this confrontation of opinions to achieve a more comprehensive and balanced judgment. Additionally, feedback is given on how to use academic and analytical knowledge to carefully evaluate different management strategies and their implications in a real-life business situation during intermediate meetings and case discussions in class. Throughout the courses and the final business project, participants are asked to formulate concrete personal and/or team conclusions and to translate these into specific business recommendations. Opinion leaders will often be invited to challenge these recommendations and enter into discussion with the participants.

Learning objective L1, L3, L4.

D4. Communication

During the selection of the participants, attention is already paid to the presentation and communication skills of the candidates. Within the Leadership and Career Development Track, special attention is paid to many forms of business communication. Practical aspects of written and verbal communication in relevant business settings are discussed and put into practice on an individual and a team level. Additionally, participants are given the opportunity to prepare for important communication challenges that they will encounter while applying for a job or when they start a first job. Company recruiters will meet participants for mock interviews and provide them feedback. Written resumes will be checked and corrected by human resource professionals. Business negotiations exercises will be made. Team and individual presentations will be commented on, etc. During the evaluation of the international business project, communication is an important aspect. The participant or the team of participants will not only be judged on the quality of the written report and verbal presentation, but the whole communication process between the participants, the company and the schools’ project advisor will be part of the final evaluation.

Learning objective L2.

D5. Learning skills

The Master of Global Management – China-Europe Business, like all full-time Master degrees at Antwerp Management School, has taken the development of the skills of its participants to the center of its learning goals. Program-related learning skills are introduced to ensure an efficient and high quality learning experience for the participants. Participants are taught how to work with case, how to write reports in an academically sound way, how to make a good individual or team presentation and basically can receive any type of advice related to improving their daily practical learning skills. Moreover, and based on feedback from companies and other stakeholders, the development of social skills and attitudes like teamwork, leadership, independence, motivation, intercultural awareness, etc. now form an substantial and integrated part of the programs. The most important way to achieve this objective is in Leadership and Career Development Track. Starting from a comprehensive self-assessment, the internationally recognized Thomas International method, participants gradually learn how to improve their personal qualities and skills. This is achieved by means of a teambuilding seminar, a seminar on intercultural awareness, individual review conversations, individual coaching, etc. At the end of the program, a team evaluation and an intensive personal review will monitor and demonstrate the progress that has been achieved in the development of the participants’ skills.

Learning objective L2, L3

2. Learning Objectives – Specified

The following learning objectives (L) and qualifications can be determined:

L1. Master of Global Management – China-Europe Business Studies (MCEB) graduates will gain a multidisciplinary focus on all fields of general management with the concentration on two world key markets: China and Europe. This implies that they will gain knowledge into the different management fields such as accounting, finance, marketing, human resource management, international business, etc. They will be taught to integrate these diverse fields in managing business with China and Europe.

L2. Participants will acquire effective management attitudes. This means that they will develop managerial attitudes such as drive (initiative), entrepreneurship, leadership, willpower and perseverance, self‐control and self‐motivation. Additionally, the students will develop social and communicative abilities in English, leadership, and team spirit in a multi‐cultural and multidisciplinary team, with sense of realism and practicality. The experience of living and studying in two different locations in distinct cultures, further intensifies their personal development and intercultural attitudes.

L3. Graduates will obtain a global perspective. They will be able to evaluate the opportunities and challenges in an ever‐changing context of an internationally operated business. More specifically, they will gain insight and specialize in Europe-China related management issues, study in two different business environments. Through the multicultural team composition in the class, they will also be able to diagnose and acquire cross-cultural communication and sensitivity.

L4. The ability to tackle management problems and related entrepreneurial questions on a scholarly basis is an important learning goal for MCEB participants. They will arrive independently and in a team context at formulating a scholarly problem within a company setting, by developing the appropriate research methodology. Participants will acquire and analyze critically empirical data and conceptual thinking patterns in order to come to a science‐based understanding. As such, they will develop a critical and scholarly point of view into methods and techniques of management research.