Master Class Sustainable Innovation

In a rapidly evolving world, companies must innovate to stand out and survive. Stakeholder demands are also becoming more complex. Simply delivering products or services is no longer enough and successful sustainable innovation does not happen automatically. Day 1 is totally focused on the question “What is sustainable innovation?”

You will learn about Prof. Visser’s Thriving Framework and how you can apply this to sustainable innovation. You will also get a foundational understanding of the different types of innovation. Based on this, you will be able to define your problem or strategic space in which you want to develop sustainable solutions.

• The dimensions of sustainability
  
• The dimensions of innovation
  
• Defining the problem spaces
  

Once you have your problems and challenges in sustainable innovation clearly defined, you will learn the principles of design thinking on day 2. Thanks to design thinking, you can start creating and designing sustainable solutions for specific challenges and problems. Design thinking is an innovative mindset, supported by tools and methods. You can use this approach in any innovation process, whether it is for products, services or even your own organization. By frequently applying design thinking, it will eventually change the way your organization innovates and the way you approach challenges.

• The principles of design thinking
• Designing sustainable solutions
  

On day 3, we look into how you can build a sustainable business model for a sustainable idea. You will learn about the key building blocks of sustainable business models, the tools you can use for business model innovation and how you can apply them in your organization.

• The design elements of effective business models
  
• Ways of capturing value
  
• Designing sustainable business models

On the last day, you will have a chance to finalize and present your sustainable innovation pitch to a representative of the case study company that you have been working on throughout the course, and to receive their feedback and reflections.

• Pitching a sustainable innovation proposal
• Getting company feedback on your pitch
• Reflecting on lessons learned

After this Master Class you will be able to:

• define what sustainable innovation is and cite inspiring examples;
• identify the six areas of breakthrough opportunities for sustainable innovation;
• define a sustainable innovation problem space;
• apply design thinking to identify sustainable innovation solutions;
• link sustainable innovation solutions to business model approaches;
• pitch a sustainable innovation proposal and receive constructive feedback.