Master Class Sustainable Innovation

In a rapidly evolving world, companies must innovate to stand out and survive. Stakeholder demands are also becoming more complex. Simply delivering products or services is no longer enough and successful sustainable innovation does not happen automatically. Day 1 is totally focused on the question “What is sustainable innovation?”

You will learn about Prof. Visser’s Thriving Framework and how you can apply this to sustainable innovation. You will also get a foundational understanding of the different types of innovation. Based on this, you will be able to define your problem or strategic space in which you want to develop sustainable solutions.

• The dimensions of sustainability
  
• The dimensions of innovation
  
• Defining the problem spaces
  

Once you have your problems and challenges in sustainable innovation clearly defined, you will learn the principles of design thinking on day 2. Thanks to design thinking, you can start creating and designing sustainable solutions for specific challenges and problems. Design thinking is an innovative mindset, supported by tools and methods. You can use this approach in any innovation process, whether it is for products, services or even your own organization. By frequently applying design thinking, it will eventually change the way your organization innovates and the way you approach challenges.

• The principles of design thinking
• Designing sustainable solutions
  

On day 3, we look into how you can build a sustainable business model for a sustainable idea. You will learn about the key building blocks of sustainable business models, the tools you can use for business model innovation and how you can apply them in your organization.

• The design elements of effective business models
  
• Ways of capturing value
  
• Designing sustainable business models

On the last day, you will learn how you can organize your company to become a forerunner in sustainable innovation. We will provide you with insights into leading and creating innovative teams, designing innovation structure & culture and managing failure.

• Leading and building innovative teams
  
• Designing innovation structure & culture
  
• Managing failure
  

After this Master Class you will be able to:

• define strategic ambitions and goals for sustainability;
• apply systems thinking to societal challenges;
• develop scenarios for the future;
• understand the 6 great societal transitions and related market opportunities;
• get started with the 6 steps of integrated value;
• map your key stakeholders and their priorities.