Sustainable Marketing, Communication & Reporting

Through sustainability reporting and communication, you inform your employees, consumers and other stakeholders about how your organization is addressing various sustainability challenges.

On day 1 you learn about global trends in sustainability reporting (including the EU Taxonomy) and discover how to build valuable relationships with your stakeholders.

• Global trends in reporting and communications (GRI, EU Taxonomy and the EU Directive on Corporate Reporting)
• Challenge of ‘greenwashing or SDG washing’
• Stakeholder perspectives and communication: reflection by the Port of Antwerp

On day 2 you analyze what the main focus points are within your sustainability agenda. You learn the practice of measuring, analyzing and reporting on social and environmental impacts.

• Sustainability accounting
• GHG accounting
• The Future Fit Business Benchmark: a management tool to assess, measure and manage your impact

A sustainability report is a good start, but how do you embed it in your organization? On day 3 we zoom in on specific trends and standards. We discuss the tension between reporting and storybuilding and look at how your report can address a broader group of stakeholders.

• Sustainability reporting
• Marketing as an engine to catalyze sustainability
• Online marketing: towards a B-Corp
• Value Balancing Alliance – Value to Society: reflection by BASF

On day 4 we focus on storytelling: How can you build a coherent and inspiring brand promise through sustainability? And how do you shift from transparent to authentic communication?

• What makes a good story?
• What makes a good storyteller?
• What is your sustainability story?
• Impactful campaigning: a reflection by the Port of Antwerp (Next Gen)

After completing this course you can/will:

• know the trends in sustainability reporting (EU Taxonomy and the EU Directive on Corporate Reporting);
• be familiar with the different standards in sustainability reporting and be up to date with sustainability accounting;
• know new management tools to measure impact (Future Fit Business Benchmark);
• spot trends in marketing and communication;
• use marketing as a catalyst for sustainability;
• know the ethics and pitfalls of 'greenwashing';
• know different communication methods and how to use them for different stakeholders;
• discover how to create a strong story for your organization or brand.