This Master Class consists of two modules. In the first module we focus on Sustainable Reporting, in the second module on Sustainable Communication. You can register for either one module or both, depending on your interests and needs.
Sustainable Communication & Reporting
This Master Class is designed to equip organizations with the tools and insights needed to compellingly share their sustainability journeys with employees, consumers, and stakeholders, driving impactful engagement and change.
Language
English
First start date
03.12.2025
Location
Antwerp, Belgium
Training days
4 days
Language
English
First start date
03.12.2025
Location
Antwerp, Belgium
Training days
4 days
Curriculum & Faculty
Module 1: Sustainable Reporting
Sustainability reporting trends
On day 1 you will learn about global trends in sustainability reporting (including the EU Taxonomy and the CSRD–the Corporate Sustainability Reporting Directive) and discover how to build valuable relationships with your stakeholders.
- Global trends in reporting and communication (GRI, EU Taxonomy and the EU Directive on Corporate Sustainability Reporting)
- The challenge of greenwashing or SDG washing
- Stakeholder perspectives and communication: reflection through real-world case studies
Sustainability accounting
On day 2 you will identify and analyze the main focus points within your sustainability agenda. You will learn the practice of measuring, analyzing and reporting on ESG impact.
- Sustainability accounting
- GHG accounting (introduction to carbon footprint measurement)
- The Future Fit Business Benchmark: a management tool to assess, measure and manage your impact
Module 2: Sustainable Communication
Communicate what matters
A sustainability report is a good start, but how do you embed it within your organization? We will discuss the tension between reporting and storybuilding. You will also learn how your report can reach a broader group of stakeholders.
- Communication as a catalyst for sustainability
- Sustainability communication: dos and don’ts
- Reflection by communication experts
Storytelling
We will focus on storytelling. How can you build a coherent and inspiring brand promise through sustainability? And how do you shift from transparent to honest and open communication?
- What makes a good story?
- What makes a good storyteller?
- What is your sustainability story?
- Impactful stories: a reflection through real-world examples
Learning outcomes
After completing this course you will be able to:
- Detect trends in sustainability communication and reporting
- Understand new legislation for sustainability reporting
- See communication as a catalyst for sustainability
- Understand the ethics and pitfalls of greenwashing
- Apply different communication modes for different stakeholders
- Differentiate between sustainability reporting standards
- Identify storytelling opportunities for your brand
Faculty
Jan Beyne, PhD
Professor Sustainability Management and Leading Sustainable Transformation
Email
jan.beyne@ams.ac.be
Start the registration procedure
We only accept a limited number of candidates. We advise you to start the noncommittal application process as soon as possible. Registrations will be closed once the maximum capacity has been reached.
A question about this program?