The corona crisis has brought many things into focus, especially in the cultural sector. A 2019 study on working and entrepreneurship in the Flemish cultural sector already showed that the sector still suffers from a lack of business skills. In the corona crisis, this lack really became clear. Subsidies fortunately offered somewhat of a safety net but the sector was still hit unusually hard.
According to Annick Schramme, it will remain crucial for the cultural sector to focus on sharpening business skills even after corona: "In the cultural sector, organizations or creators very much start from their own artistic project. This is logical, but it sometimes causes them to neglect elementary questions such as: What do we want to achieve? Who are we doing it for? How can we connect people to our story? Who can we collaborate with to achieve this?"