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Master Class Strategic Communication for the Public & Social Profit Sector

Master Class Strategic Communication for the Public & Social Profit Sector - Overview

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In a social context with constant change, there is increasing pressure in the public & social profit sector to implement policies in an efficient manner. With fewer resources, a constantly changing legislation and civilians making more demands, managers in public and social profit sectors are faced with big challenges.

Embedded in a social awareness perspective, Antwerp Management School wants to give a strong impulse to the professionalization of public institutions and social profit organizations by offering hands-on courses tailored to the specific management needs of the sector.

Part of Postgraduate

The module ‘Strategic Communication for the Public and Social Profit Sector’ is part of the ‘Postgraduate Public and Social Profit Management’. This postgraduate program consists of 5 modules, which can be attended separately:

You can also choose for a postgraduate in Culture Management or Management in Care with each time 1 sector specific module.

Learning objectives

After attending this program:

  • You have acquired wide and practically relevant marketing insights;
  • You have acquired strategic insights and know how to translate them to communication actions;
  • You can deliver a positive contribution to future developments within your organization with your acquired knowledge of communication
  • You can function with more knowledge and you can estimate and assess principles, decisions and positions, both internally and externally, more efficiently;


When you submit your master class project and pass the test, you will receive the certificate Master Class Strategic Communication for Public and Social Profit Organizations. If you also follow the other modules within three academic years and pass the tests, you will receive the certificate “Postgraduate Public and Social Profit Management” for a total of 20 study credits.


This course is designed for staff members from the public and social profit sector who want to increase their management expertise, develop further and get a broader perspective on the organization. Participants work in municipalities, social services, schools, cities, small and large non-profit organizations, Flemish governmental institutions, hospitals, care centers, etc.

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A question about this program?

Inge Salden

Phone: +32 3 265 46 31


A question about this program?