Sustainable Marketing, Communication & Reporting
First start date
Communicating about sustainability allows organizations to tell employees, consumers, and other stakeholders about what they do and how they perform on sustainability challenges. In this course you will detect trends in marketing and communication, get to know the ethics and pitfalls of greenwashing, learn to apply different communication modes for different stakeholders, and identify storytelling opportunities for your brand.
What makes this course (which is a part of the master class 'Mastering Sustainable Transformation') so unique is that it finds its origin in our 'Chair on Sustainable Transformation'. This Chair supports AMS’ long-standing commitment to prepare future leaders to face global challenges and to be a positive force for change through business.
This course consists of four half-day online sessions: (1) Communicating about sustainability, (2) Communicate what matters, (3) Sustainability reporting trends and (4) Storytelling.