Master Class Sustainable Marketing, Communication…
Sustainable Marketing, Communication & Reporting
During this course, you will discover the newest trends in sustainable marketing and communication. You will learn the ethics and pitfalls of greenwashing, zoom in on different communication modes for different stakeholders and you'll learn the ropes of effective storytelling.
This module consists of four half-day online sessions.
in Sustainable Transformation
You will have a team of professors who are true pioneers in sustainable transformation and innovation, and have years of experience. Research is combined with hands-on business applications.
Mastering Sustainable Transformation
This course is part of ‘Mastering Sustainable Transformation’: five unique modules, each covering a specific sustainability topic.
Detect trends in sustainable marketing & communication
Communicating about sustainability allows organizations to tell employees, consumers, and other stakeholders about what they do and how they perform on sustainability challenges. In this course you will detect trends in marketing and communication, get to know the ethics and pitfalls of greenwashing, learn about sustainability reporting and accounting (including the EU Taxonomy), and identify storytelling opportunities for your brand.
What makes this course (which is a part of the master class 'Mastering Sustainable Transformation') so unique is that it finds its origin in our 'Chair on Sustainable Transformation'. This Chair supports AMS’ long-standing commitment to prepare future leaders to face global challenges and to be a positive force for change through business.
Discover our Research in Sustainable Transformation
The Chair in Sustainable Transformation supports AMS’ long-standing commitment to prepare future leaders to face global challenges and to be a positive force for change through business. This chair in Sustainable Transformation supports this commitment through research, co-creation and development.