Master Class Organizing for Innovation

Faculty in the picture

The Masterclass Organizing for Innovation is delivered by an exceptional international faculty that brings together science, strategy, and real-world practice into one coherent learning journey. Each professor highlights a distinct aspect of innovation, while Professor Robin De Cock, with his systemic perspective, safeguards the common thread and connects the modules into a meaningful whole. Rarely does so much international expertise come together within a single program. This is precisely what makes this masterclass truly distinctive.

The strength of this faculty lies in their complementarity.

Module 1 – Cultivating for Innovation

Prof. Jamie Anderson, PhD – Professor of Leadership & Strategy (Antwerp Management School, INSEAD)
Jamie opens the masterclass with the essentials: the human side of innovation.

As Professor of Leadership & Strategy at Antwerp Management School and visiting professor at INSEAD, he is internationally recognized as an expert in innovation culture and creative leadership. The Financial Times has described him as a “management guru,” while Business Strategy Review listed him among the world’s top 25 management thinkers.

His research and publications focus on the intersection of creativity, leadership, and organizational renewal. His work has appeared in MIT Sloan Management Review, California Management Review, and Journal of Business Strategy, and his ideas are widely cited in Business Week, The Economist, The Wall Street Journal, and the Financial Times.

Jamie Anderson opens the masterclass by addressing the core: the human dimension of innovation. He guides participants on a journey to rediscover their own creativity and break through the mental barriers that often block innovation. His award-winning insights into leadership and renewal make him the ideal guide to cultivating the right mindset before strategy or structure even come into play.

Module 2 – Strategizing for Innovation

Prof. Geert Scheipers & Prof. Robin De Cock, PhD
This module builds the bridge between vision and strategy.

Prof. Geert Scheipers
Academic Director Executive MBA
Program Director Masterclass Business Strategy & Leadership

Geert brings more than 25 years of experience in strategic and performance management. He combines academic rigor with extensive hands-on experience in guiding organizations through strategy design and implementation in complex, fast-changing environments.

His expertise lies at the intersection of strategy, organizational optimization, analytics, digital transformation, and risk management. As an advisor to boards of directors and executive teams, he helps organizations make strategic choices that are both broadly supported and future-proof.

Known for his analytical sharpness and ability to structure complex management challenges, Geert encourages leaders to look critically yet constructively toward the future and to demonstrate strategic leadership in times of change.

Within Antwerp Management School, he serves as Program Director of the Masterclass Business Strategy & Leadership and Academic Director of the Executive MBA. In Organizing for Innovation, he helps participants embed innovation sustainably into their corporate strategy.

Prof. Dr. Robin De Cock
Professor of Innovation & Entrepreneurship
Academic Director, Master in Sustainable Innovation and Entrepreneurship
Antwerp Management School

Robin De Cock is an Associate Professor at Antwerp Management School and visiting professor at ETH Zurich. He leads the Master in Sustainable Innovation and Entrepreneurship and is an expert in technology entrepreneurship, business model innovation, and entrepreneurial team dynamics.

He earned his PhD at Ghent University and previously conducted research at Imperial College London. Robin advises both start-ups and established organizations on innovation strategy and regularly contributes to research initiatives for Flemish and European governments. He also brings extensive hands-on business experience through consulting projects across multiple industries.

Known for his energetic teaching style, Robin coaches leaders in scaling ventures, pitching ideas with impact, and building resilient entrepreneurial cultures.

In this module, Geert Scheipers and Robin De Cock offer a sharp perspective on how organizations can steer innovation, not as a standalone project, but as a strategic system.

Module 3 – Leading for Innovation

Prof. Karen Wouters, PhD – Professor of Leadership
Program Director Master Classes Start to Lead & Leading from the Middle

This module focuses on leadership that enables innovation.

Karen Wouters is Professor of Leadership at Antwerp Management School and an expert in leadership development within adaptive organizations. Her research and practice center on collective leadership, leadership development, and the role of leadership in change and innovation.

As a lecturer and coach, she helps leaders redefine their leadership style in response to rapidly changing contexts. She supports teams in strengthening psychological safety, shared leadership, and empowerment, essential building blocks for a culture where innovation can thrive.

In this module, Karen translates academic frameworks such as Complexity Leadership Theory into practical application: how do you create adaptive space in organizations dominated by efficiency? Participants articulate their own leadership claim, work on team dynamics, and learn how to foster psychological safety, the foundation for sustainable innovation.

Module 4 – Structuring for Innovation

Prof. Bart Clarysse, PhD & Prof. André de Barros Teixeira, PhD
This is where innovation gets structure.

Prof. André de Barros Teixeira, PhD
Visiting Professor of Innovation & Humanistic Management

André de Barros Teixeira is an experienced international executive with over 30 years of leadership experience at multinationals such as Coca-Cola, Interbrew, Campbell’s, and Goodman Fielder, holding senior roles across R&D, marketing, operations, and general management. He previously served as President of Coca-Cola for Russia, Ukraine, and Belarus.

Today, he works as an innovation consultant for major FMCG companies and is the founder of two start-ups in technology and wine production. As a visiting professor at five international business schools, he teaches innovation and humanistic management.

He is also the author of The Human MBA and the creator of an ideation technique used in more than 30 countries worldwide. With an academic background spanning philosophy, chemistry, food sciences, and business (Cambridge, Reading, and Oxford), André brings a rare blend of scientific rigor and human-centered innovation to his work.

In this module, André draws on his international executive experience to show how innovation strategy translates into processes, governance, and accountability in practice.

Prof. Dr. Bart Clarysse
Professor of Entrepreneurship – ETH Zurich

Bart Clarysse holds the Chair of Entrepreneurship at the Department of Management, Technology and Economics at ETH Zurich and is the founder of several high-tech start-ups. His research focuses on growth strategies of technology-driven firms and how organizations expand into adjacent markets.

He advises governments at Flemish, Belgian, and European levels on innovation and entrepreneurship policy and has published more than 50 academic articles on the growth and financing of technology ventures.

In Organizing for Innovation, Bart translates academic insights from ETH Zurich and Imperial College London into practical application. He demonstrates how organizations can apply the principles of ambidexterity, balancing exploration and operational efficiency, to embed innovation structurally.

Together, Bart Clarysse and André de Barros Teixeira combine their unique perspectives to bridge theory and practice, showing leaders how to not only stimulate innovation, but also anchor it sustainably within their organizations.

Module 5 – Ecosystems for Innovation

Prof. Wouter Van Bockhaven, PhD – Professor of Strategy & Ecosystems
Wouter concludes the masterclass by looking outward.

As Professor of Strategy and Innovation Ecosystems and founder of TalentLogiQs, a spin-off of the University of Antwerp, he combines academic depth with hands-on experience in building ecosystems that accelerate innovation.

At Antwerp Management School, he leads the expertise center Smart Ecosystems & Networks, where he researches how organizations create sustainable value through partnerships, collaborations, and networks.

In Ecosystems for Innovation, Wouter teaches how to scale innovation through strategic alliances, ecosystems, and moonshot initiatives. He translates complex ecosystem models into accessible frameworks that help leaders identify the right partners, co-create value, and embed innovation purposefully within their broader strategy.

His module brings everything together: from internal renewal to external impact.