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Master Class Business Design Thinking

Master Class Business Design Thinking - Overview


Design thinking is based on a designer’s approach to developing products and services. This methodology combines a spirit of openness and creativity with well-defined, targeted processes, enabling you to discover new business opportunities that give an answer to your users’ real needs. It helps generate new user solutions and new (strategic) opportunities for your company.

This program not only provides you with the necessary theoretical knowledge but with practical workshops and cases as well, using tools such as the Innovation Strategy Sprint, stakeholder mapping, personas, observation, affinity diagrams, research walls, design briefs, PSS prototyping, customer journey mapping, service blueprints and business modelling.

Learning outcomes

At the end of this program you will be able to:

  • discover new, customer-focused and competitive opportunities regarding systems, processes, products and services;
  • develop your creative talents and use them to solve problems and to discover or create opportunities; this will help you boost your company productivity;
  • change your way of thinking: you will learn to think like your customers and to create synergies between ‘what the customer wants’ and ‘where your company want to go to’;
  • improve the success rate and to minimize failures, as you will be thoroughly familiar with your customers’ needs and values;
  • embrace complexity and use it according to the needs of your organization and customers;
  • learn how to inspire and manage cross-disciplinary collaboration; by involving all levels, new partnerships will emerge, strengthening your organization;
  • apply new insights and tools to improve the flow of knowledge and ideation processes;

Up till three months after the program, you can consult with our experts should you need any advice.

Eline maes

A question about this program?

Eline Maes

Phone: +32 3 265 88 85


A question about this program?