- This Master Class is designed for managers who want to grow and who want their organization to grow by replacing their traditional, analytical approach with a creative and innovative approach, adapted to their customers’ needs.
- This Master Class is unique in Europe because it not only focuses on the process itself; it also takes into account the strategic context and the impact of design thinking on your organization.
- The Master Class is based on the Double Diamond model and consists of two major phases with a total of seven steps, in which a wide range of tools and methods are used.
- Although this program is underpinned by academic knowledge, it mainly consists of workshops. These will prepare you to handle complexity in everyday practice.
- Thanks to this hands-on attitude and pragmatic approach, you will be able to easily apply the techniques and tools within your organization.
Master Class Business Design Thinking - Why AMS?
Why AMS?
“The Double Diamond model is a good way to trigger innovation within a company and to help companies determine their medium and long-term strategy."
— Floris Combes, NeonWhale
