Master Class Innovating with Business Design Thinking
By applying design thinking, you will discover new (business) opportunities that meet the real needs of your users. With this proven method you differentiate yourself from your competitors, come up with new (and successful) solutions, and cash in on innovations in your organization.
You will mainly get to work through practical workshops and exercises, using various tools and techniques such as observation, co-creation techniques, personas, customer journey maps, etc. We can guarantee that you will gain new insights.
This course is based on the Double Diamond process that consists of two major phases with a total of seven steps, in which a wide range of tools and methods are used. It provides a simple overview of what can, by nature, be a sometimes complex and even messy process: the innovation process.
Designed for those who want to make themselves, their team or company more customer-centric and innovative: business leaders, consultants, brand managers, innovation managers, marketers, sales managers, change managers, product managers, R&D managers, etc.
What is Design Thinking?
Design thinking is an innovation method that combines an open, creative mind with goal-driven processes by using practical but powerful tools such as personas or customer journey maps. By using it often, it will dramatically change the way your organization innovates and the way you tackle challenges.
By discovering new (business) opportunities that respond to what your customer (or end user) really needs, you distinguish yourself from your competitors, come up with successful solutions and cash in on innovations.
In this master class, we break down the innovation process, which consists of two major phases, into seven pragmatic steps, using a wide range of tools and methods to develop the right products and services for both your organization and your users. Diamond 1:
1. Define the scope and focus of the project 2. Qualitative user research 3. Analyzing research results 4. Briefing Diamond 2:
5. Idea generation 6. Prototyping and testing 7. Implementation