Master Class Innovating with Business Design Thinking
Language
First start date
Duration
Location
Language
First start date
Duration
Location
DIY
Do It Yourself
You will mainly get to work through practical workshops and exercises, using various tools and techniques such as observation, co-creation techniques, personas, customer journey maps, etc. We can guarantee that you will gain new insights.
Double
Diamond
This course is based on the Double Diamond process that consists of two major phases with a total of seven steps, in which a wide range of tools and methods are used. It provides a simple overview of what can, by nature, be a sometimes complex and even messy process: the innovation process.
Participant
Profiles
Designed for those who want to make themselves, their team or company more customer-centric and innovative: business leaders, consultants, brand managers, innovation managers, marketers, sales managers, change managers, product managers, R&D managers, etc.
What is Design Thinking?
Design thinking is an innovation method that combines an open, creative mind with goal-driven processes by using practical but powerful tools such as personas or customer journey maps. By using it often, it will dramatically change the way your organization innovates and the way you tackle challenges.
By discovering new (business) opportunities that respond to what your customer (or end user) really needs, you distinguish yourself from your competitors, come up with successful solutions and cash in on innovations.
Double Diamond and 7 steps
In this master class, we break down the innovation process, which consists of two major phases, into seven pragmatic steps, using a wide range of tools and methods to develop the right products and services for both your organization and your users.
Diamond 1:
1. Define the scope and focus of the project
2. Qualitative user research
3. Analyzing research results
4. Briefing
Diamond 2:
5. Idea generation
6. Prototyping and testing
7. Implementation
Why you should choose for AMS
- The perfect combination of rigor and relevance: we work hands-on without losing track of the underpinning frameworks.
- Extensive course materials: a wealth of templates, manuals, presentations and inspiration in the form of articles and tool books.
- Thinkers and doers: the ratio of academics to practitioners in the faculty team ensures that we never lose sight of applicability. We stay focused on achieving your market goals at all times.
Watch the testimonials of our students
Dominique, Ann en Maarten opted for the Master Class Business Design Thinking. Find out why.
Watch the testimonials
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