You have a (professional) bachelor’s degree and a few years of work experience. You are a manager, or you are in a supporting role or you want to grow within your organization. No prior knowledge of design thinking is needed.
For: executive directors, innovation managers, R&D managers, brand managers, change managers, product managers, sales managers, marketers etc.
TIP: By involving both a strategic and an executive person in your design thinking process, you can create a microclimate within your company. This will help to improve the success rate of your innovation.