Strategic Communication for the Public & Social Profit Sector

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This program is taught in Dutch

About the program

In a social context with constant change, there is increasing pressure in the public & social profit sector to implement policies in an efficient manner. With fewer resources, a constantly changing legislation and civilians making more demands, managers in public and social profit sectors are faced with big challenges.

Embedded in a social awareness perspective, Antwerp Management School wants to give a strong impulse to the professionalization of public institutions and social profit organizations by offering hands-on courses tailored to the specific management needs of the sector.

Learning objectives

After attending this program:

  • You have acquired wide and practically relevant marketing insights;
  • You have acquired strategic insights and know how to translate them to communication actions;
  • You can deliver a positive contribution to future developments within your organization with your acquired knowledge of communication
  • You can function with more knowledge and you can estimate and assess principles, decisions and positions, both internally and externally, more efficiently;

Curriculum

This program ‘Strategic Communication for Public and Social Profit Organizations’ is part of the ‘Postgraduate Public & Social Profit Management’. This postgraduate cycle consists of 4 modules, which can be followed separately, and a personal leadership track:

You can only participate in the personal leadership track if you register for the full postgraduate track.

The following subjects are the focus of this third module:

  • Theoretical introduction
  • Reputation management
  • Environment analysis as a basic requirement for communication management
  • Strategic government communication
  • Discourse analysis
  • Crisis communication
  • Marketing/Nudging
  • Strategic thinking and recommendations
  • Evaluation moment

Participants

This course is designed for managers, staff employees and specialists from the public and social profit sector who want to increase their management expertise, develop further and get a broader perspective on the organization. Participants work in municipalities, social services, schools, cities, small and large non-profit organizations, Flemish governmental institutions, hospitals, care centers, etc.

 
Next steps

Need advice in selecting the right program? I'm here to help.

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How can I help you?

Inge Salden, Program Manager

Need advice in selecting the right program?
I'm here to help.
 +32 3 265 46 31