Strategic Communication for the Public & Social Profit Sector


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This program is taught in Dutch

About the program

In a social context with constant change, there is increasing pressure in the public & social profit sector to implement policies in an efficient manner. With fewer resources, a constantly changing legislation and civilians making more demands, managers in public and social profit sectors are faced with big challenges.

Embedded in a social awareness perspective, Antwerp Management School wants to give a strong impulse to the professionalization of public institutions and social profit organizations by offering hands-on courses tailored to the specific management needs of the sector.

Learning objectives

After attending this program:

  • You have acquired wide and practically relevant marketing insights;
  • You have acquired strategic insights and know how to translate them to communication actions;
  • You can deliver a positive contribution to future developments within your organization with your acquired knowledge of communication
  • You can function with more knowledge and you can estimate and assess principles, decisions and positions, both internally and externally, more efficiently;


This program ‘Strategic Communication for Public and Social Profit Organizations’ is part of the ‘Postgraduate Public & Social Profit Management’. This postgraduate cycle consists of 4 modules, which can be followed separately, and a personal leadership track:

You can only participate in the personal leadership track if you register for the full postgraduate track.

The following subjects are the focus of this third module:

  • Theoretical introduction
  • Reputation management
  • Environment analysis as a basic requirement for communication management
  • Strategic government communication
  • Discourse analysis
  • Crisis communication
  • Marketing/Nudging
  • Strategic thinking and recommendations
  • Evaluation moment


This course is designed for managers, staff employees and specialists from the public and social profit sector who want to increase their management expertise, develop further and get a broader perspective on the organization. Participants work in municipalities, social services, schools, cities, small and large non-profit organizations, Flemish governmental institutions, hospitals, care centers, etc.

Next steps

Need advice in selecting the right program? I'm here to help.


How can I help you?

Inge Salden, Program Manager

Need advice in selecting the right program?
I'm here to help.
 +32 3 265 46 31