February 12, 2020
New AMS website wins silver at the International Design Awards
Last year we worked hard on our rebranding at AMS. Together with the design agency Mirror Mirror and web developer Lunar we set to work to align both our logo and the whole look and feel with our renewed strategy and brand identity. So we are very proud that we managed to win "Silver in Multimedia / Website Design" at the International Design Awards!
The challenge was to showcase our wide range of education & development programs on our website in a clear-cut, organized way, appealing to all our target groups. With the input of Mirror Mirror we chose a clear color scheme: calming colors for the executive programs and fresh, vibrant colors for the young potentials. The color profiles were supplemented with matching photos with which the target group can easily identify so as to further optimize the experience.
In addition, Lunar worked on the structure, strong user experience and layout of the website. Our homepage immediately addresses you as a user and points you in the right direction by giving you three options: are you a recent graduate, an experienced professional or a company looking for a customized solution?
With the help of Lunar we managed to present the extensive range of our business school in an eye-catching and user friendly way.
“Opening minds to impact the world”: it is not just our tagline; with this website we clearly walk the talk too.