The Castaar Foundation supports charitable causes through its own merchandise.
This is episode 1 of the series 'Trends Gamechangers'.
The Trends Impact Podcast takes you on an exciting journey through the environmental and societal achievements of companies making a positive impact on our planet. Over nine episodes, winners and nominees of the Trends Impact Awards 2022 share their stories. The host is Britt Buseyne, a Trends columnist and founder of the podcast Sustainababbels. In each episode, an expert from Antwerp Management School provides analysis and background.
In this episode, Britt Buseyne engages in a conversation with Christophe Dedoncker from Castaar and Kathleen Vangronsvelt from Antwerp Management School. As rebellious advertising professionals, the team at creative agency Castaar understands that small things can have a significant impact. The popularity of their work attire, even among those not affiliated with the company, sparked an idea. Under the name Castaar Foundation, Castaar produces and sells limited edition merchandise, the proceeds of which are used to support charitable causes and projects with societal impact.
The Trends Impact Podcast is an initiative by Trends and Antwerp Management School. The Trends Impact Awards are organized by Trends and PWC, in collaboration with Antwerp Management School.
This podcast is in Dutch.
by Kathleen Vangronsvelt, PhD, Christophe Dedoncker
| August 1, 2023