Is entrepreneurship something you can learn, or are you simply born an entrepreneur?
According to Professor Robin De Cock, Academic Director of the Master in Sustainable Innovation & Entrepreneurship, it all comes down to mission and conviction.
In Kern van de Zaak, a podcast by Trends, Robin explains that everything starts with defining a higher mission, that one why that keeps you going, even when things get tough. Because whether you’re trying to convince investors, employees, or customers: your story has to make sense.
A strong pitch not only clarifies the problem you want to solve, but also shows that you’re not the only one facing it. Tens of thousands, even hundreds of thousands of people experience the same challenge — and that’s where entrepreneurship begins.
This podcast is part of the Trends Podcast series. Journalist Ilse De Witte and columnist Mohamed Ouaamari share their entrepreneurial journey across ten episodes, seeking advice from experts along the way.
Tune in to Kern van de Zaak for news, inspiration, and insights to help you grow as an entrepreneur.
The podcast is in Dutch.
