Remco Lenstra

Remco Lenstra

Academic Director Business design & Innovation

Expertise

  • Design Thinking for Business
  • Service Design
  • Design Management

Programs

After obtaining his Master of Product Design Remco Lenstra worked in the furniture sector for 10 years, in roles such as R&D Manager. Remco began his career at Flanders Inshape as the Research Program Coordinator.

In 2016, Flanders Inshape became part of Antwerp Management School and Remco became Academic Director of the Business Design & Innovation Expertise Center. This provides further opportunities to promote design principles, both within education and to individual companies through company-specific courses and consultancy.

He is currently responsible for collective knowledge transfer. He gives workshops and lectures and manages several learning networks as well as providing consulting services to companies. Within Antwerp Management School, Remco is responsible for developing and delivering course content.

Besides being a passionate teacher and speaker, he has also written and co-authored several whitepapers and toolbooks on innovation and design. His book “Cecilia’s keuze, Ontwerpen met meerwaarde op basis van gebruikersinzichten” [Cecilia’s choice. Developing/designing with added value on the basis of user insight], was a milestone in Flanders as it was the first book on human-centred design to be published in Belgium, in 2010.