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Ghosting Is the New "No": What Does That Say…
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People & organization

Ghosting Is the New "No": What Does That Say About Our Workplace Culture?

Why ghosting is rising in recruitment and offboarding, and how respectful communication strengthens workplace culture and employer branding.
Peggy de prins phd
by Peggy De Prins | July 27, 2026
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You spend hours writing a compelling cover letter, polish your CV to perfection, and submit your application with confidence. Then, silence. Ghosting is becoming increasingly common throughout the recruitment process. It also occurs at the end of the employment relationship. Employees who have devoted years to an organization sometimes leave with barely any acknowledgment. Why does ghosting remain so persistent, both at the beginning and the end of a career journey? And what can recruiters and managers do to break this pattern?

Applying for a job with genuine enthusiasm, only to never hear back, is becoming increasingly common. In a digital labor market where speed takes priority, a question does not always receive an answer. Faced with a growing influx of applications, often accompanied by AI-generated CVs and cover letters, organizations sometimes focus more on processing applications than on responding to them.

The problem is particularly apparent when organizations have to say "no." Feedback is postponed, gets stuck between different stakeholders, or simply drops to the bottom of the priority list. In addition, organizations do not always define clearly in advance what they are looking for, making it difficult to provide candidates with meaningful and well-founded feedback afterward.
 

Ghosting Does Not End with Recruitment

Ghosting is by no means limited to recruitment. It is also becoming more common when employees leave an organization. Today, people change employers several times throughout their careers. Saying goodbye is no longer an exceptional event, but a recurring part of professional life.

Yet departing employees sometimes receive little recognition for their contributions. Organizations tend to focus on new projects and new hires, while those who are leaving often need acknowledgment, reflection, and a meaningful farewell. This matters not only for the departing employee, but also for the colleagues who remain.
 

How can we break the cycle of ghosting?

Whether it happens at the beginning or the end of an employment relationship, ghosting leaves lasting impressions. But how can organizations prevent it? During recruitment, it pays not to automate every aspect of the process. Standardized emails can certainly help manage large numbers of candidates, but communication should not become entirely impersonal. Sometimes a single additional sentence can make a significant difference. As candidates invest more time in interviews, assessments, or assignments, organizations also have a greater responsibility to provide clear and personalized feedback.

Managers also play a crucial role. The person who will ultimately work with a new colleague is often best placed to assess whether someone will fit within the team, beyond their technical competencies. For that reason, team leaders should remain actively involved, especially during the final stages of the selection process.

The same principle applies to job applicants. Show more than a list of skills. Use concrete examples from previous experiences, demonstrate who you are, and approach the application process as a learning opportunity. Those who consciously develop their personal story not only improve their chances of success but also gain more from every application, regardless of the outcome.
 

A good goodbye matters

Human attention also makes all the difference during offboarding. A meaningful farewell goes beyond flowers, chocolates, or after-work drinks. People want to feel seen and recognized for what they have contributed. That often requires a moment of reflection and a thoughtful conclusion to the working relationship.

An exit interview provides an opportunity to look back, express appreciation, and bring the collaboration to a respectful close. This is especially important when someone leaves following a dismissal, where timing, honesty, and care are essential. A farewell is not an endpoint, but a transition. Transition support, coaching, or outplacement services can help transform a difficult ending into a new beginning.
 

Respect begins with a response

Ghosting may seem like a minor act of neglect, but its impact is significant. Whether it concerns a job applicant waiting for feedback or an employee saying goodbye to an organization, people want to know where they stand. Respectful recruitment and thoughtful offboarding are therefore not optional extras, but essential building blocks of a healthy labor market.

Ultimately, people remember not only how a professional relationship began, but above all how it ended. Organizations that communicate with clarity, honesty, and respect, especially in difficult moments, build trust, strengthen long-term relationships, and enhance their employer brand.
As philosopher François Levrau aptly puts it, courtesy begins with the ability to put yourself in someone else's position. That is precisely where the key to overcoming ghosting lies.
 

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