Expertise Center Business Design & Innovation

A question about business design & innovation?
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+32 498 91 94 94

This expertise center emerged from the former Flanders Inshape and Next Generation Industry. Together we aim at transforming enterprises and organizations towards innovative and sustainable activities. We strive towards a better customer perception and successful growth, to improve your company’s competitive market position.

Business Design & Innovation develops knowledge and tools for product and service development, design and design management for B2C and B2B companies in a variety of sectors. The user is the source and inspiration for this innovation. Through scientific and applied research, we support business in a variety of sectors in their search for new business models. Our knowledge and competencies also support businesses to tailor their innovation to the different technological, economic and social trends. The innovated expertise center guarantees a diversified approach that takes into consideration the company’s maturity, knowledge level and adoption capacity.

Business Design

A method to successfully finish complex innovation projects.

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User Centered Design

A user research to get to know your customer's real needs and wants.

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Service Design

Improve your services by designing new, more valuable services.

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Innovation processes and change management that leads to a win-win for organization and customer.

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Discover more events
March 03, 2018
Inspiration Day 2018

On March 3, it will be our pleasure to help you determine the course of your professional journey. Come to our Inspiration Day and take the free...


Discover more news
August 12, 2017
Antwerp Management School Professor’s Nespresso case wins global prize

Antwerp Management School strategy expert Jamie Anderson has been announced as the winner of The Case Centre Award for the world’s best strategy and...


Discover more blogposts

Entrepreneurs face many strategic dilemmas and challenges when they want to turn their idea into a business. For instance, should entrepreneurs storm the castle and just take action or should they first sit down and consciously plan their first strategic moves?

Foodpairing: a disruptive vision on the food industry

January 24, 2018 by Exponential Academy

From within the project Exponential Academy, Antwerp Management School guides Western-Flemish…

Back in the day we could estimate the scope of our daily work reasonably well. We worked in complex…

People tend to say that humans, being linear thinkers, cannot cope with the exponential change…

Value Based Pricing: value capture

November 17, 2017 by Andries Reymer

In this series, Andries discusses the different ways to determine price. The Value Based method is a…

How can I help you?

Philippe Martens, Design Management Coach

A question about business design & innovation?
I'm here to help you.