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High Performance Organizations

Leading with the brain in mind


Contact person Steven Poelmans, PhD

Improving employee performance, stress resistance and future readiness

Flexibility, productivity, a perfect work-life balance, etc. Organizations are under great pressure today to perform ever better while making sure that their employees feel good at work. The increasing number of burnouts already indicates that this is not easy. And yet, productivity and well-being at work are not necessarily mutually exclusive, on the contrary: they can reinforce each other. And all this thanks to neurotraining.

Neurotraining is based on the principle of brain plasticity: we can train our brain and change our way of thinking. Thanks to neurotraining we learn to make better, empathic decisions, also, and especially, in times of stress.

Neurotraining is a methodology for the development of leadership competencies, that allows observing leadership behaviors and measuring associated neuro-cognitive activity. Its purpose is to increase EQ, performance and health in professionals by giving contingent, task-based neurofeedback. Participants confront emotionally challenging business situations, interacting with one another and a specially trained actor. Our feedback allows them to test, observe, and improve their responses, arguments, behaviors, and their biometric / EEG activity with underlying leadership competencies.

How it works

At the ACERTA NeuroTrainingLab™ participants get confronted with a real-life case, such as conflicts between team members. Professional actors will present the case in a realistic way. The supervisors watch how the participants interact under pressure with the actors. Their reactions are also made visible through biometric data. Thus, the participants are given a headset that measures electroencephalographic activity (EEG) and the galvanic reaction of the skin is also monitored, which is an excellent stress sensor.

The combination of the biometric data and the feedback from the supervisors not only gives the participants insight into the what, how and why of their reactions. Above all, they are trained to use these insights and to strengthen their emotional intelligence. It is wrong to think that managers in crisis situations should ignore their emotions, says Steven Poelmans, Professor of Neuroscience & Strategic Leadership: "We learned that whoever eliminates his emotions also suppresses his positive emotions and thus reacts completely differently, while those feelings turn out to be very important in order to be an inspiring leader."


What's in it for you?

  1. Experiential “learning-by-doing”, dynamic and engaging.

  2. Leadership simulator with typical challenges with real people.

  3. Accelerated learning of soft skills through task-based contingent feedback.

  4. Development of meta-cognition or the “internal observer” crucial for learning and adaptation.

  5. Development of emotional intelligence in terms of recognizing and managing emotions in oneself and others.

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Pick your neurotraining track


Masterclass Business Strategy & Leadership

Our faculty take you through the entire process of formulating and implementing a strategy that leads your organization to success. You will not only receive the necessary know-how, tips and tricks to strengthen your strategy, you will also go through a personal development trajectory.

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Through the ACERTA NeuroTrainingLab™, leaders or role models in the company are immersed in tailor-made simulations from a concrete situation or critical incidents in the organization.

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Neurosciences applied to leadership and coaching

Understanding how the mind and the brain work is fundamental for any professional focused on improving organizational performance and health. It is in this context that the NeuroScience of Leadership (NELA) program can be set.

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AMS is watching you: neurotraining for better leadership

End 2019, Prof. Dr. Steven Poelmans installed the first Belgian NeuroTrainingLab™ at Antwerp Management School. In his lab, he teaches business leaders how to make better, empathic decisions, especially in times of stress. “It’s easy to be a leader in times of peace, but it’s difficult to be a leader in times of war.” According to Steven business schools aren’t doing a good job in preparing their students for war.

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Neurotraining lab AMS

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Want to know more about the NeuroTrainingLab?

Steven Poelmans, PhD


Want to know more about the NeuroTrainingLab?