Icon info
EN
Research business design thinking innovation 2
https://www.antwerpmanagementschool.be/en
Home
https://www.antwerpmanagementschool.be/en/research
Research
https://www.antwerpmanagementschool.be/en/research/leading-organizational-transformation
Leading Organizational Transformation
https://www.antwerpmanagementschool.be/en/research/leading-organizational-transformation/design-innovation
Business Design & Innovation
https://www.antwerpmanagementschool.be/en/research/leading-organizational-transformation/design-innovation/research
Research
https://www.antwerpmanagementschool.be/en/research/leading-organizational-transformation/design-innovation/research/corporate-venturing
The Art of Corporate Venturing

Business Design & Innovation

The Art of Corporate Venturing

Research project on the value of collaborations between corporates and start-ups.

Type project Research project
Project partners PricewaterhouseCoopers and PwC Lawsquare.
Duration January 05, 2018 - June 30, 2021
Contact person Robin De Cock, PhD

External corporate venturing as a solution to disruptive challenges

The biggest challenge for start-ups today lies in finding the right resources and developing a customer base allowing them to turn into a viable company. For family businesses, it becomes clear that the current revolution requires much more than just gradual innovation, which strongly challenges the knowledge and expertise available within the company. Currently, the importance and relevance of external corporate venturing is growing rapidly, and could offer extra value to the challenges and future of both ventures.

From exploration and selection to implementation and governance

Corporate Venturing is on the rise. A growing number of corporations recognize the value of collaborating with start-ups to enhance their innovation powers. However, an important question remains: how to do this in the best possible way to make the cooperation a success for both the corporate and the start-up? This research aimed to get insight into best practices and guidelines in order to better organize and drive external corporate venturing projects.

In today’s era of entrepreneurship our economy is characterized by creativity, disruption, new technology and drastically changing business models, where a lot of credit is owed to the many start-ups founded daily. Their focus often lies on disruptive innovation and they excel at exploring the right customer/product mix that will hopefully turn into a scalable business model.

However, today’s economy still largely depends on established companies, of which the majority worldwide can be identified as family-owned firms. Some were created centuries ago, and have turned into flagships through incremental innovation and through exploiting a business model which allowed them to become a dominant player in their market.

In-depth research and tool development to increase uniqueness and strengths

Within this project, we worked in 3 phases: First, we studied the state-of-the-art knowledge regarding external corporate venturing in (family) businesses, in close collaboration with our founding partners. Key elements of success were identified through in-depth interviews of leading success stories in the start-up and corporate world. In the second phase, we analyzed the whole process of corporate venturing in close collaboration with corporates and start-ups.

This gave us real-life insights into the dynamics that are at play in reaching and supporting a successful cooperation. In the third phase, we developed tools to assist corporates as well as start-ups to mutually benefit from the uniqueness and strengths of both ventures.

Click here for the press release about the start of the project.

Read our whitepapers

Cover corporate venturing whitepaper1

White paper 1: The Art of Corporate Venturing

Based on research and expertise, contextual drivers for successful collaboration between start-ups and established organizations are defined. In addition, specific challenges and drivers for setting up strategic partnerships are discussed.

Download this white paper

Whitepaper Corporate venturing 2 Cover

White paper 2: Success factors in Corporate-Startup Cooperation

In this second white paper of our research project ‘The Art of Corporate Venturing’ we shift our focus towards the perspective of established firms. We explore 5 broad types of cooperation and link them to elements such as ‘CSC intensity’, ‘Motivation for CSC’, ‘Strategic performance’, ‘Financial performance’ and ‘Internal vs External innovation’.

Download this white paper

Cover Corporate Venturing whitepaper 3

White paper 3: Kickstarting your Corporate-Startup Collaborations

The coronavirus crisis is proving once again that companies investing in innovation emerge stronger from a crisis than their peers. They not only survive, they manage to thrive. One way to innovate and keep your company future-fit, is to collaborate with startups. In this white paper we present various forms and inspiring best practices of startup-corporate collaborations.

Download this white paper

Belgian Corporate Venturing Barometer

Cover ppt Slideshare

Barometer 2021

In this third edition of our CV Barometer we compare important figures with the insights of last years and we added a section on the impact of COVID-19 on CSC. Although the pandemic hit us hard, we notice, both for EFs and YFs an increased intensity of collaboration (+70% of respondents). We tried to capture the crucial insights in this presentation. If you want to discuss more findings, please do reach out to us.

To the barometer

Cover Corporate Venturing Barometer 2020

Barometer 2020

In this second CV Barometer we compare important figures with the insights resulting from our research of last year. Where the appetite to collaborate is growing among established firms, we notice a small decline among young firms. It is this dual perspective that defines the value of this barometer. We try to capture the crucial and most interesting insights for both types of firms.

Naar de barometer

Cover Corporate Venturing Barometer 2019

Barometer 2019

Corporate Venturing is on the rise. A growing number of corporations recognize the value of collaborating with start-ups to enhance their innovation powers. However, an important question remains: how to do this in the best possible way to make the cooperation a success for both the corporate and the start-up? This research aims to get insight into best practices and guidelines in order to better organize and drive corporate – start-up collaboration.

Naar de barometer

Our project partner

Our network partners

April 14, 2023

by Engelina Chaillet, Kirsten Vanderplanken, PhD, Peggy De Prins, PhD

Dark sides of learning on the work floor

Lifelong learning is important, but we encounter obstacles or dark sides here, such as high work pressure and stress when pursuing new knowledge and skills. Training often comes 'on top of' and can exacerbate this stress and sometimes lead to stagnation, causing us to no longer stay current. ...

Register for our newsletter

Receive updates for the topic of your choice.

Learn More
Robin de cock phd

A question about this project?

Function Academic director Master in Innovation & Entrepreneurship, researcher "Innovating Strategies & Operating Models"
Meeting
Robin de cock phd
Close

A question about this project?