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Research business design thinking innovation 2
Leading Organizational Transformation
Business Design & Innovation

Business Design & Innovation


Current projects (1)

The Art of Corporate Venturing

Research project on the value of collaborations between corporates and start-ups.

Type project Research project
Project partners PricewaterhouseCoopers and PwC Lawsquare.
Duration January 05, 2018 - January 01, 2025
Contact person Robin De Cock, PhD

Past projects (33)

Tripod II

Serving transregional SMEs

Type project Interreg France-Wallonie-Vlaanderen
Project partners Lille Design (FR, Lead partner), Aditec Pas-de-Calais (FR), CCI Grand Lille (FR), Ruches d’entreprises Nord de France (FR), Designregio Kortrijk (VL), Antwerp Management School (VL), Design Innovation (WA), Progress/Maison du Design (WA), IDETA (WA), Héracles (WA), Wallonie Design (WA) Associated partners: Université de Mons (WA), Ecole Nationale Supérieure des Mines de Douai – Incubateur APUI (FR)
Duration January 10, 2016 - March 31, 2021
Contact person Roel De Rijck

Development of preincubation structures

Investigating pre-incubators as a mechanism to strengthen the valorization process of a university.

Type project Research project
Project partners University of Antwerp
Duration January 01, 2017 - July 31, 2019
Contact person Robin De Cock, PhD


The goal of this project is to create a responsive ICT platform to research the possibilities of Spatial Augmented Reality and fully use them for application in the design process.

Type project Horizon 2020 research and innovation program of the European Union
Project partners Politecnico di Milano, University of Bath, Grenoble INP, Viseo, Artefice Group, AMS/Flanders Inshape, Stimulo.
Duration January 01, 2016 - December 31, 2018

Office bus

The office bus is a bus in which office employees have an individual workplace, secure fast internet, usb-connections and power outlets. As soon as the employees get on board, they can start working. This turns travel time into work time.

Type project Mobility of people
Project partners Autocars Polder, BAAV, Coach Partners, De Hauwere NV, GEO Bustours, Gino Tours, ICON, The Shift, Mandel Car, Parmentier Autobus, PraktijkCoach, Proximus, Reizen Muylaert NV, Staf Cars, Transibus, VDL bus Roeselare, expertisecentrum Smart Mobility, Voka Kamer van Koophandel Vlaams-Brabant.
Duration September 01, 2015 - September 01, 2017
Contact person Sara Bastiaensens, PhD


With the Vebimobe project we researched whether it was possible to update the Flemish traffic sign database via traffic sign recognition, integrated in modern cars and smart cameras. We also researched whether the traffic sign database could serve as a basis for the integration of speed cards and sustainability cards in vehicles.

Type project mobility of people and freight transport
Project partners GIM, UGent, Volvo Car, MOW, BIVV, bpost, HR Groep, Geckomatics
Duration November 03, 2014 - May 30, 2017
Contact person Sara Bastiaensens, PhD

Shared trailer parking

On certain roads, freight transport companies account for a third of all traffic. They suffer tremendous damage due to the frequent congestion and traffic jams. With this project we researched whether the use of shared trailer parking lots could offer a solution.

Type project goederenvervoer
Project partners Alders Internationaal Transport nv, Alders Bulk Logistics bvba, Transport Gheys nv, Handico Trucking nv, Kiko Trans bvba, Ldh-Trans bvba, Multimodal Transport & Logistics bvba, Schrauwen nv, Smeetrans nv, Speltincx nv, Transport Goosssens bvba, Vintra bvba, Group Joosen, Gemeentelijk Havenbedrijf Antwerpen, POM Limburg, SAVA, VVL Febetra, VUB-MOBI
Duration October 01, 2015 - March 31, 2017
Contact person Sara Bastiaensens, PhD


Bikeform is an online platform that helps organizations to connect with the appropiate suppliers to offer their employees company bicycles.

Project partners AS adventure, B2Bike, Bike Assist, Bike&Co, Blue Mobility, C-TEC, Traxio, Fietsersbond, Flanders BikeValley, Formula cycling, Het verzet, Imsir, Minerva, Powergrid, Team Cyclis, Touring, VAB, Velo vzw, VITO
Duration June 01, 2014 - February 01, 2017
Contact person Sara Bastiaensens, PhD


With the TransMob project we researched how single payment systems can improve mobility.

Type project Mobility of people
Project partners Anyways, Athlon Car Lease, BAM, Becharged, GAPA, Kapsch CarrierCom, KULeuven, Magic view, Skidata, Stad Antwerpen, Transport & Mobility Leuven, Traject, Touring, UGent
Duration June 01, 2014 - December 31, 2016
Contact person Sara Bastiaensens, PhD


Within the DYNAcity project, we studied how city mobility should look like so that travelers want and will commute more efficiently.

Type project personenmobiliteit
Project partners Be-Mobile, Blue-Mobility, Cambio, De Lijn, Eandis, ENGIE Fabricom, FLIR, FSTR, Imtech Telecom, Informatie Vlaanderen, iRail, Ixor, Kapsch CarrierCom, KULeuven, Mobiliteitsbedrijf Stad Gent & Dienst Data en Informatie, AWV, MOW, Proximus, SAS, Siemens, UGent, Voetgangersbeweging, Waylay.
Duration December 24, 2013 - December 31, 2016
Contact person Sara Bastiaensens, PhD


With the ‘Shopmob’ project, Smart Mobility researched how consumer travel behavior can be changed. The idea was to reduce peak moments in shops through better spreading in time and over different means of transportation.

Type project Mobility of people
Project partners Bond Beter Leefmilieu, Colruyt Group, Comeos, De Lijn, Fietsersbond, FLOW, Günter Andersen Manufaktur, IMOB, Minerva, Mitiska REIM, STIB/MIVB, TML.
Duration January 06, 2014 - September 01, 2016
Contact person Sara Bastiaensens, PhD

Social Media for User Innovators

To identify lead users quickly and systematically, the Fast Lead User IDentification (FLUID) is proposed.

Type project VIS-project
Project partners KU Leuven & Flanders Inshape
Duration November 01, 2013 - August 31, 2016

Intelligent mobiliteitsbudget

With the Smart Mobility budget, Smart Mobility researched how a mobility budget can lead to a more sustainable pattern of travel. The necessary changes in regulation were also analyzed.

Type project Mobilty of persons
Project partners Agentschap voor Natuur en Bos – Limburg, Arcadis Belgium, Attentia Corporate, Capgemini Belgium, Deloitte, nv De Scheepvaart, Delhaize Group, DHL Express, Ernst & Young, Elia, IN-Z, KBC Autolease, Kolmont Woonprojecten, KPMG Belastingconsulenten, Securex, TVB, VAB, Van Havermaet Groenweghe Accountants, VLOBE, Waterwegen & Zeekanaal nv, Work@Home Wellen.
Duration November 29, 2013 - June 30, 2016
Contact person Sara Bastiaensens, PhD

Internal leverage for the creation of successful product-service systems

Translation of the available academic knowledge into a usable measuring instrument that helps companies list the internal levers they can use to make the transition to an integrated business logic. This business logic allows companies to successfully create product-service systems. This will enable product-oriented companies in Flanders to continue to distinguish themselves from cost-efficient foreign competitors.

Type project Light structure – Tetra project
Project partners Antwerp Management School
Duration January 01, 2015 - June 30, 2016
Contact person Roel De Rijck


Making freight transport and mobility of people more sustainable is a huge challenge for Flanders. Both are important pillars of our economy and prosperity. Both are facing big challenges on CO2 reduction and loss due to congestion. That is why the Flemish government started up the SBO project Urban Logistics & Mobility in July 2014. In this project Flemish universities and knowledge centers combined their expertise in these areas.

Type project freight transport
Project partners KULeuven, UAntwerpen, UHasselt, UGent, VIL, VUB.
Duration June 01, 2014 - June 01, 2016
Contact person Sara Bastiaensens, PhD

Lean Product Development

In this project we researched how the Lean improvement method and corresponding tools can be used to simplify and improve the development process, to make it more predictable, etc

Type project VIS-project
Project partners Sirris en Flanders Inshape
Duration November 01, 2013 - May 30, 2016

Road to Growth

Guidance process for every ambitious entrepreneur who wants to reinforce their business

Type project Research project
Project partners Unizo, Graydon, VLAIO
Duration January 05, 2016 - January 05, 2020

Valerie: Van Customer Value to Business Value

Based on customer insights, develop successful new or improved products and services that add value for the customer and generate business success for the company.

Type project IWT - Light structure VIS
Project partners Centexbel, Sirris, Flanders Inshape en Vlerick Business School
Duration December 01, 2015 - March 31, 2018
Contact person Andries Reymer

SIMON: Simultaneous development of product and business model

The goal of the “SIMON” project is to stimulate businesses in the Flemish textile, wood and furniture industry that are into product diversification, to consider a simultaneous development of product and business model.
A sequential approach, where first a product is developed and later an adjusted business model has to be developed, does not lead to good results and considerably extends the time-to-market.

Type project VIS-project
Project partners Optimo vzw, Vlerick Business School and Flanders Inshape
Duration February 01, 2014 - April 30, 2016

Designs for small series

In this project, the project partners Industrial Design Center, Sirris and Flanders Inshape developed a design method – with supporting tools – for smaller series. This method can be used by businesses as well as students. A wide range of production techniques and materials is used. Next to the classic production methods, additive manufacturing and digital production techniques are increasingly used for the production of small series.

Type project Tetra-project
Project partners University of Ghent (Industrial Design Center), Sirris and Flanders Inshape
Duration January 01, 2014 - December 31, 2015


What if taking care of family and friends gives you credits instead of just costing money? What if our doctor would call us because our smartphone has registered a potential health issue? What if new types of living, working and society lead to less care needs? What if new, non-medical care professions such as family health advisors make their entry in the market? What if anyone can offer and get care in a local care circle thanks to jointly created, tailormade care solutions?
The crossover project OpenCareLab looked thoroughly into the issue and came up with solutions for the future.

Type project With the support of the Flemish government and the Agentschap Ondernemen, department 'Economisch Ondersteuningsbeleid'.
Project partners Flanders Inshape, IDE, Designregio Kortrijk, Flanders Care, Voka Health Community, POM West-Vlaanderen en Pantopicon.
Duration January 01, 2013 - December 31, 2015


In the Mercator project Flanders Inshape and Voka – Chamber of Commerce wanted to define and understand the influence of design-driven innovation on the success of prominent businesses to allow them to inform and sensibilize other companies.

Type project IWT VIS-project
Project partners Flanders Inshape and Voka – Chamber of Commerce
Duration April 01, 2014 - December 31, 2015


The purpose of the project was to implement statistic models in a CAD environment to allow many businesses and service providers to develop better body-specific products (glasses, gloves, helmets, shoes, hearing aids, headsets…) based on large databases with specific and useful information.

Type project Tetra-project
Project partners Productontwikkeling University of Antwerp, VisionLab
Duration January 01, 2014 - December 21, 2015


The Flemish Ministry of Education and Training, Professional Training service (DBO) and Flanders Inshape joined forces to transform the often temporary collaboration tracks between education and business into more stable partnerships. Partnerships with a sustainable character that strive to reach win-win situations. In Service Design sessions a systematic approach was developed, that can be implemented more consistently in the regional context. The Service Design approach contributes to companies better responding to educational programs that schools offer and schools gaining a better insight into what companies want to offer and can offer and how they deal with their services.

Type project ESF
Project partners The Flemish Ministry of Education and Training, Professional Training service (DBO) and Flanders Inshape.
Duration October 01, 2013 - October 30, 2015
Contact person Roel De Rijck


With NweRIDE we wanted to increase the number of passengers per car by connecting different existing ridesharing systems in Northwestern Europe.

Type project Mobility of people
Project partners Cetic, Taxistop, Sellmark Electronic & Consumer Services BV, Sestran, Staffordshire County Council, Stellwerk bv
Duration June 15, 2013 - September 30, 2015
Contact person Sara Bastiaensens, PhD

CREDO, Creatief (door)starten

In this project we investigate the (need for) support for creative entrepreneurs.

Type project ESF, innovatie door exploratie
Duration November 01, 2017 - June 02, 2018
Contact person Sofie Jacobs, PhD


Olympus was 1 of the five experimental platforms for electric vehicles approved by the Flemish Government in July 2011. This experimental platform focused on networked mobility solutions and a seamless connection between private transport, public transport and shared vehicles.

Type project Mobility of people
Project partners Blue-mobility, NMBS-Holding, Syntigo, Infrabel, Blue-bike, cambio, Recticel, Green City Tours, UGent, VUB, IBBT, KULeuven, Transport & Mobility Leuven, Antwerpen, Gent, Hasselt, Leuven
Duration June 21, 2012 - December 31, 2014
Contact person Sara Bastiaensens, PhD


With Watertruck we wanted to further develop the freight transport on small waterways and optimize it with the introduction of a new navigation concept consisting of a push tug and fitted pushed barges. As a result, an efficient and flexible road transport model is applied to inland navigation

Type project goederenvervoer
Project partners CAMVS (Communauté d’Agglomération Maubeuge Val de Sambre), De Vlaamse Waterweg nv, Expertise- en Innovatiecentrum Binnenvaart (EICB), Port de Bruxelles, POM West-Vlaanderen, Provincie Limburg, Provincie Noord-Brabant, Provincie Zeeland, Voies Navigables de France (VNF)
Duration April 28, 2010 - November 24, 2014
Contact person Sara Bastiaensens, PhD


By anticipating trends in both product development and mobility, Flanders Inshape and IDE (Innovatie & Design Euregio), in collaboration with Smart Mobility, built innovative prototypes for a new mobility.

Type project personenmobiliteit
Project partners Design Platform Vlaanderen, Flanders InShape, Innovatie & Design Euregio, Infrastructures, Pantopicon, SMART MOBILITY, Cultuurplatform Limburg, Ondersteund door: Agentschap ondernemen, Vlaanderen In Actie, Provincie Limburg
Duration November 13, 2012 - February 20, 2014
Contact person Sara Bastiaensens, PhD

Intelligente Walsen

With the ‘Smart roadroller’ project, Smart Mobility researched how using smart systems can further improve asphalt paving of roads, by replacing quality control on pavements, currently done after the work has finished, with tests during the paving procedure.

Type project personenmobiliteit en goederenvervoer
Project partners Belgische Vereniging van Asfaltproducenten (BVA), De Bruycker nv, Luyckx nv, Van der Spek nv, Wirtgen Belgium, OCW
Duration May 31, 2012 - July 02, 2013
Contact person Sara Bastiaensens, PhD

Digitaal platform Minder Hinder

To limit disruptions due to road work, Smart Mobility set up a Minder Hinder (Less Disruption) plan and a Minder Hinder test for a uniform and transparent policy on the limitation of disruption for large as well as small road work projects, on main roads as well as secondary roads, at busy intersections as well as quiet local squares.

Type project goederenvervoer en personenmobiliteit
Project partners Arcadis, Aquafin, AWV, Connect, Flow, Grontmij, OCW, Tritel
Duration October 13, 2011 - December 31, 2012
Contact person Sara Bastiaensens, PhD

Build over Water

Research into how the transportation of building materials can be moved to waterways was done through twelve trial runs with palletized building materials, complemented with research into how regions can be opened up using water-based distribution centers.

Type project goederenvervoer
Project partners Despriet Harelbeke, Phidan, FEPROMA, FEMA, Gyproc, Haven Genk, Wienerberger, Xella, Eternit, CBR, Betonfabriek Coeck, Ship-it, JoGo Shipping, VIL, Vlaamse Waterweg en VUB.
Duration September 01, 2011 - October 09, 2012
Contact person Sara Bastiaensens, PhD

Corporate Sustainable Intrapreneurship (CSI)

In this project, we will develop a training program to support and train employees so that they can contribute to the development of the organization within a sustainability and innovation framework.

Type project ESF, Innovation through Adaptation
Project partners Tabor Group, the Social Innovation Factory, AMS
Duration April 01, 2020 - April 30, 2022
Contact person Andries Reymer

Adoption of co-creation processes

The research project Adoption of Co-creation processes was aimed at ensuring that companies use co-creation processes to innovate. The main focus was on the prior conditions needed in the context of businesses that operate in a multi-stakeholder context, for SMEs and for businesses working in a B2B context.

Type project University of Antwerp and Flanders Inshape
Project partners Universiteit Antwerpen en Flanders Inshape
Duration September 01, 2015 - December 31, 2016
Contact person Remco Lenstra