Business Design & Innovation
Responsive ICT platform
The goal of this project is to create a responsive ICT platform to research the possibilities of Spatial Augmented Reality and fully use them for application in the design process. On the one hand as support, on the other to stimulate international creative collaboration by reducing language barriers and diversity in backgrounds and drawing capacity of the design team members.
Spatial Augmented Reality increases the innovation capacity of creative industries by facilitating brainstorms and the early assessment of design solutions in a co-design environment. This provides new impulses to the development of new ideas, especially in product and packaging design, where the need for reduction of physical prototypes is strong.
The project also aims at validating the efficiency and effectiveness of the Spark platform in a real work environment and the application in SMEs in the creative industry.
This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 688417. H2020_ICT_201_SPARK_688417