Behavioral Insights in Real Estate
The LAMMP Chair on Behavioral Insights in Real Estate aims to develop new knowledge about how real estate can improve social and environmental well-being in living and working spaces. The guiding conviction is that the user should be central in the building. The research explores novel ways to unburden users and increase their comfort while also involving them in sustainability efforts. There will be a strong focus on the impact of technology in buildings on user behavior and user well-being, with an emphasis on hybrid real estate. The chair will build on the concept of ‘nudging’ to develop effective tools to give users insight in their own behavior, so they can make conscious choices.
Environment, Social, and Governance (ESG) factors run like a thread through the project. Though there is an increased awareness of the importance of sustainability in real estate, user behavior is rarely taken into account. Moreover, besides a focus on environmental factors, more attention needs to be paid to social wellbeing and community development in buildings. The end goal is to engage the user in the building using data.
The Chair aspires to serve as a thought leader that is a force for change in the real estate sector. Its mission is to further the agenda of ESG awareness, with an emphasis on the social dimension and a transition to smart and hybrid real estate. This will manifest itself in evidence-based, data-driven tools for real estate professionals to implement in buildings, both physical and virtual, as well as academic curricula to educate the real estate leaders of the future.
About research partner & cofounder LAMMP
LAMMP is an acronym that stands for Life & Asset ManageMent using Proptech. LAMMP manages every aspect of the built environment for all stakeholders involved. Data is a crucial element to underpin decisions that influence life (users) and assets (owner/investors).
The core of LAMMP is making buildings more sustainable, which is the real meaning of smart buildings. To make buildings more sustainable, LAMMP transforms products into data-driven (circular) As A Service contracts and offers integrated solutions. This way, best of class products, services, and solutions of the market, are offered, with LAMMP being an independent intermediary party facilitating the contract and unburdening all parties.
LAMMP behaves as a CESCo (Circular Economy Service Company) where possible while being a facility, property and asset manager.
About Dr. Shirley Kempeneer
Dr. Shirley Kempeneer is an expert in behavioral social science. She is a trained sociologist and public management scholar. Besides being Chairholder of the LAMMP Chair on Behavioral Insights in Real Estate she is Assistant Professor of Public Governance at Tilburg University. Dr. Kempeneer has received international recognition for her work on financial regulation and data-driven nudges in banks, also winning the G.A. van Poelje prize. Besides these topics, her research interests include data-visualization and communication, accountable Artificial Intelligence, science and technology studies, and indicator development. She has been invited to present her research at top international conferences and gives regular workshops to academics and practitioners. She teaches in academic universities and universities of professional education in Belgium and the Netherlands. She is also an advocate of social and environmental well-being.
Register for our newsletter
Receive updates for the topic of your choice.