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I-Tex
How can B2B textile companies develop and sell specific products through e-commerce? I-Tex mainly focuses on B2B textile companies in Flanders with the ambition to transform their business model through e-commerce. The transformation goes from a model that sells products via intermediaries to a business model that sells products to the end customer not only via distributors, but also via e-commerce.
Social Media for User Innovators
To identify lead users quickly and systematically, the Fast Lead User IDentification (FLUID) is proposed.
Internal leverage for the creation of successful product-service systems
Translation of the available academic knowledge into a usable measuring instrument that helps companies list the internal levers they can use to make the transition to an integrated business logic. This business logic allows companies to successfully create product-service systems. This will enable product-oriented companies in Flanders to continue to distinguish themselves from cost-efficient foreign competitors.