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LAMMP-Chair on Social Value in Real Estate

LAMMP-Chair on Social Value in Real Estate

The LAMMP-Chair on 'Social Value in Real Estate' aims to develop new knowledge about how real estate can improve social and environmental well-being in living and working spaces. The guiding conviction is that the user should be central in the building. The research explores novel ways to unburden users and increase their comfort while also involving them in sustainability efforts. There will be a strong focus on the impact of technology in buildings on user behavior and user well-being, with an emphasis on hybrid real estate. The chair will build on the concept of ‘nudging’ to develop effective tools to give users insight in their own behavior, so they can make conscious choices.

Environment, Social, and Governance (ESG) factors run like a thread through the project. Though there is an increased awareness of the importance of sustainability in real estate, user behavior is rarely taken into account. Moreover, besides a focus on environmental factors, more attention needs to be paid to social wellbeing and community development in buildings. The end goal is to engage the user in the building using data.

The Chair aspires to serve as a thought leader that is a force for change in the real estate sector. Its mission is to further the agenda of ESG awareness, with an emphasis on the social dimension and a transition to smart and hybrid real estate. This will manifest itself in evidence-based, data-driven tools for real estate professionals to implement in buildings, both physical and virtual, as well as academic curricula to educate the real estate leaders of the future.

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This chair conducts practice oriented and academic research on user behavior in hybrid real estate. This includes experiments with data-driven nudges in both physical and virtual real estate in order to identify and analyze choice the choice infrastructure of users, and survey research to map ESG attitudes and disclosure of real estate professionals.


  • The Chair will integrate research findings into the AMS curriculum and develop key training programs. It is also in close contact with our Executive Master in Real Estate Management (MRE), which in turn is an important breeding ground for further research in the real estate sector.
  • The Chair will join forces with professionals and users to develop practical and evidence-based tools to improve social and environmental well-being in real estate.
  • The Chair will collaborate with research partners to generate innovative research findings.


  • The Chair will initiate the development of innovative educational programs centered on user behavior and well-being in living and working spaces.
  • The Chair will create white papers and evidence-based tools for practitioners to help engage users in building sustainability.
  • The Chair will develop policy advice for regulating and subsidizing ESG efforts.

About research partner & cofounder LAMMP

LAMMP is an acronym that stands for Life & Asset ManageMent using Proptech. LAMMP manages every aspect of the built environment for all stakeholders involved. Data is a crucial element to underpin decisions that influence life (users) and assets (owner/investors).

The core of LAMMP is making buildings more sustainable, which is the real meaning of smart buildings. To make buildings more sustainable, LAMMP transforms products into data-driven (circular) As A Service contracts and offers integrated solutions. This way, best of class products, services, and solutions of the market, are offered, with LAMMP being an independent intermediary party facilitating the contract and unburdening all parties.

LAMMP behaves as a CESCo (Circular Economy Service Company) where possible while being a facility, property and asset manager.

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About Dr. Shirley Kempeneer

Dr. Shirley Kempeneer is an expert in behavioral social science. She is a trained sociologist and public management scholar. Besides being Chairholder of the LAMMP-Chair on 'Social Value in Real Estate' she is Assistant Professor of Public Governance at Tilburg University. Dr. Kempeneer has received international recognition for her work on financial regulation and data-driven nudges in banks, also winning the G.A. van Poelje prize. Besides these topics, her research interests include data-visualization and communication, accountable Artificial Intelligence, science and technology studies, and indicator development. She has been invited to present her research at top international conferences and gives regular workshops to academics and practitioners. She teaches in academic universities and universities of professional education in Belgium and the Netherlands. She is also an advocate of social and environmental well-being.


Discover the Executive Master in Real Estate Management (MRE)

Real estate is not only one of the most important, but also one of the most rapidly evolving sectors in our economy. Real estate is also an eminently multidisciplinary and competitive business, bringing together actors with diverse interests. This Master's in Real Estate Management (MRE) will provide you with both academic knowledge and practical skills to better understand and control the complexities of real estate. You will gain a thorough understanding of the various aspects of real estate (financial, legal, economic) and of new real estate trends and developments. All elements that are decisive in taking strategic decisions are covered.


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Shirley Kempeneer, PhD