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LAMMP-Chair on Social Value in Real Estate

LAMMP-Chair on Social Value in Real Estate

We spend 90% of our time in buildings, so the impact of the built environment on our well-being cannot be overestimated. That is why social value, what is good for individuals and communities, is becoming more important than ever for the real estate industry.

The LAMMP Chair on Social Value in Real Estate aims to develop new knowledge about how real estate can improve the social value of buildings, primarily focusing on workspaces, as these have been particularly disrupted by the COVID-19 pandemic. To bring back workers to the workplace, the Chair will be analyzing how to engineer the built environment to improve the well-being of the users and the wider community. The Chair will in particular study the impact of technology on user behavior and user well-being in hybrid real estate. Technology, after all, will be instrumental in connecting remote and office workers, transforming physical spaces, and supporting social value.

The Chair will also build a business case for investing in social value, debunking the misunderstanding that social and financial value cannot go hand in hand. In the future, social value will be a key distinguishing factor for real estate investors and professionals. What is more, regulation is increasingly imposing sustainability and social value requirements. This applies in particular to Environment, Social, and Governance (ESG) reporting.

The Chair wants to be a thought leader, driving change in the real estate sector. The Chair’s mission is to further the agenda of sustainability awareness in real estate, with an emphasis on social value and the transition to smart and hybrid real estate. To this end, the Chair will develop evidence-based, data-driven tools for real estate professionals to implement in buildings, both physical and virtual, as well as academic curricula to educate the real estate leaders of the future.

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This chair conducts practice oriented and academic research on user behavior in hybrid real estate. This includes experiments with data-driven nudges in both physical and virtual real estate in order to identify and analyze choice the choice infrastructure of users, and survey research to map ESG attitudes and disclosure of real estate professionals.


  • The Chair will integrate research findings into the AMS curriculum and develop key training programs. It is also in close contact with our Executive Master in Real Estate Management (MRE), which in turn is an important breeding ground for further research in the real estate sector.
  • The Chair will join forces with professionals and users to develop practical and evidence-based tools to improve social and environmental well-being in real estate.
  • The Chair will collaborate with research partners to generate innovative research findings.


  • The Chair will initiate the development of innovative educational programs centered on user behavior and well-being in living and working spaces.
  • The Chair will create white papers and evidence-based tools for practitioners to help engage users in building sustainability.
  • The Chair will develop policy advice for regulating and subsidizing ESG efforts.

About research partner & cofounder LAMMP

LAMMP is an acronym that stands for Life & Asset ManageMent using Proptech. LAMMP manages every aspect of the built environment for all stakeholders involved. Data is a crucial element to underpin decisions that influence life (users) and assets (owner/investors).

The core of LAMMP is making buildings more sustainable, which is the real meaning of smart buildings. To make buildings more sustainable, LAMMP transforms products into data-driven (circular) As A Service contracts and offers integrated solutions. This way, best of class products, services, and solutions of the market, are offered, with LAMMP being an independent intermediary party facilitating the contract and unburdening all parties.

LAMMP behaves as a CESCo (Circular Economy Service Company) where possible while being a facility, property and asset manager.

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About Dr. Shirley Kempeneer

Dr. Shirley Kempeneer is an expert in behavioral social science. She is a trained sociologist and public management scholar. Besides being Chairholder of the LAMMP-Chair on 'Social Value in Real Estate' she is Assistant Professor of Public Governance at Tilburg University. Dr. Kempeneer has received international recognition for her work on financial regulation and data-driven nudges in banks, also winning the G.A. van Poelje prize. Besides these topics, her research interests include data-visualization and communication, accountable Artificial Intelligence, science and technology studies, and indicator development. She has been invited to present her research at top international conferences and gives regular workshops to academics and practitioners. She teaches in academic universities and universities of professional education in Belgium and the Netherlands. She is also an advocate of social and environmental well-being.


Discover the Executive Master in Real Estate Management (MRE)

Real estate is not only one of the most important, but also one of the most rapidly evolving sectors in our economy. Real estate is also an eminently multidisciplinary and competitive business, bringing together actors with diverse interests. This Master's in Real Estate Management (MRE) will provide you with both academic knowledge and practical skills to better understand and control the complexities of real estate. You will gain a thorough understanding of the various aspects of real estate (financial, legal, economic) and of new real estate trends and developments. All elements that are decisive in taking strategic decisions are covered.

Function Chairholder of the LAMMP Chair on Behavioral Insights in Real Estate
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