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Nathalie Dens

Nathalie Dens

Expertise

  • Marketing Communications
  • Advertising Appeals
  • Brand Strategy
  • Brand Placement

Programs

  • Full-time Master of Global Management
  • Full-time Master in Management

Nathalie Dens obtained a Masters degree in Business Engineering and a Ph.D. in Applied Economics at the University of Antwerp. She started as a doctoral researcher on one of the prestigious FWO scholarships and currently holds an associate professor position at the University of Antwerp, faculty of applied economics, marketing department. Nathalie teaches marketing management and consumer behaviour at her own faculty. Additionally, she is in charge of the supervision of masters theses. Nathalie also serves as a lecturer at the Antwerp Management School, where she teaches Marketing Management in the Master of Global Managament and Master in Management programs. She has also taught as a guest lecturer at TiasNimbas Business School and Ehsal University Dubai.

Nathalie’s academic research focuses on the effectiveness of marketing communications in different media and formats (product placement, media mix optimization, user-generated content, social media, etc.) and from a cross-cultural perspective. Her work has been published in internationally esteemed journals such as Accident Analysis & Prevention, Health Communication, International Journal of Advertising, International Journal f Electronic Commerce, Journal of Business Research, Journal of Electronic Commerce Research, Journal of Interactive Marketing, Marketing Letters, Sex Roles: A Journal of Research, etc. She also serves on the review board of a number of leading communication journals, such as International Journal of Advertising and Journal of Business Research.