Freek Aertsen studied Business Administration (specialization Supply Chain Management) at Tilburg University (cum laude) where he also obtained his PhD. He then joined Royal Philips Electronics where he has been responsible for several large multi-site forecasting, planning & control improvement projects. As co-founder and senior consultant at EyeOn, he executes projects to improve forecasting and planning performance at companies. Freek has a wide experience in the design and implementation of supply chain planning models in various industries and countries. As an academic director at TIAS and JADS, he contributes to several programs and has published articles, white papers, and books.