Dr. Zumbul Atan is an associate professor of Supply Chain Management in the OPAC group (Operations, Planning, Accounting and Control) of the Department of Industrial Engineering & Innovation Sciences at Eindhoven University of Technology (TU/e). She is research director of the European Supply Chain Forum's FMCG Community. Zumbul's research is focused on multi-echelon inventory theory, retail operations, and revenue management. Zumbul has conducted many projects with industry mainly through Master students. Her research is published in leading journals (including Manufacturing & Service Operations Management, Production and Operations Management, IISE Transactions, Naval Research Logistics and European Journal of Operational Research). Zumbul chairs the Dutch Operational Management and Logistics Conference and she has been in scientific committees of multiple international conferences. She has earned multiple university- and departmental-level teaching awards.